Dear VDMA members,

Starting 1 January 2026, China is implementing a powerful new policy that reshapes the public procurement landscape. The official "Notice on Strengthening the Promotion of Domestic Products in Government Procurement" (Guobanfa [2025] No. 34) introduces significant incentives for localized production.

Under this framework, products assembled or manufactured in China can receive a fictitious price advantage of up to 20% in government tender evaluations, systematically shifting competitiveness away from imported goods - even those with a lower list price.

For European manufacturers engaged in or targeting China's public sector, this creates immediate strategic pressure. Success now requires a clear understanding of the new "Made in China" standards, evolving procurement practices, and a realistic assessment of localization options.

Join our expert session to gain actionable insights on:

• The New Regulatory Framework: A detailed analysis of Notice No. 34 and its implications.
• Practical Procurement Insights: Sharing of past and present public procurement practices
• Viable Localization Pathways: A strategic overview of models ranging from final assembly to deeper manufacturing via joint ventures, wholly owned subsidiaries, or contract manufacturing.

We have invited a dedicated expert to guide you through this complex shift, providing the knowledge needed to assess your options and adapt your strategy.

Following the event details:

• Event: Navigating China's New Localization Incentives in Public Procurement
• Speaker: Dr. Florian Kessler, Managing Partner, WZR China
• Date: 05 February 2026
• Time: 15:30 – 17:00
• Format: Online Event (using MS Teams)
• Language: English
• Participation Fee: 200 RMB

Join us for an insightful session and practical knowledge sharing!