[Training] 短视频与社群运营全攻略 （中文授课）

课程背景 Course Background

随着短视频和社群的不断发展，现在已经不再是简简单单的音乐+个人换场景的玩法了，在短视频巨大的流量面前，一波又一波的内容创业者涌入进来，有做自媒体方向的，有做品牌推广的，也有做教学的。短视频流量的竞争日益加剧，很多短视频运营人都想知道如何能快速提升短视频的播放量和点赞数，在短视频上占据一席之地。企业获客成本的多少直接决定了生意订单的大小，无论是地段引流、人员引流、广告引流——所有传统的引流方式都存在极不合理的"获客成本"，而当下，各行各业的竞争加剧，更有品牌商、渠道商挟品牌和渠道优势抢占份额，中小企业和创业者生存压力越来越大。

互联网上隐藏着很多"黑科技"引流技术，这些技术，只掌握在极少数的网络大咖手里，但他们守口如瓶，绝不泄露，因为他们明白，使用的人越多，效果就会大打折扣，所以，他们悄悄的斩获百万粉丝，躲在角落里闷声发大财！如何做好一个社群，新媒体发展下社群是必经之路，每个新媒体人都要去学习。大胡子讲师将在本次课程中会详细的分享短视频及社群案例，使你能够真正明白，究竟应该如何构建品牌社群、如何培养社群稳定用户，并引导社群用户消费、支持、宣传产品与服务，最终建立起完善的社群生态圈。

With the continuous development of "Short Videos" and the communities, it is no longer a simple music + individual scene changes. In the face of huge traffic, a wave of content entrepreneurs are coming in. There are self-media directions, brand promotion, and teaching. The competition for "Short Video" traffic is increasing. Many "Short Video" operators want to know how to quickly increase the amount of "Short Video" playback and praise, and occupy a place in the "Short Video" arena. The amount of customer acquisition costs directly determines the size of business orders, whether it is location drainage, personnel drainage, advertising drainage - all traditional drainage methods have extremely unreasonable "cost of acquisition", and now, all walks of life Competition has intensified, companies with brands and channel advantages have seized the market share, and SMEs and entrepreneurs are under increasing pressure to survive.

There are many "Loogoos" (Technology that is more advanced than high technology) about drainage technologies hidden on the Internet. These technologies are only in the hands of very few people who succeed in the Internet field. They keep their mouth shut and never let them out, because they understand that the more widely they are used, the less effective they will be. Therefore, they quietly reap millions of fans, hide in the corner and make a fortune! How to build a community? The community is the only way under the development of new media. Every new media person has to learn. The lecturer "the Beard" will share the community case in detail in this course so that you can truly understand how to build a brand community, how to develop stabilize users of the community and guide these users to consume, support, promote products and services, ultimately establish a sound ecosystem of community.

课程内容 Course Content

第一讲: "落后就一定会挨打"的底层逻辑

Lecture 1: The underlying logic of "If you fall behind, you will be beaten"

第二讲: 短视频运营全攻略

Lecture 2: The operation strategy of short video

第三讲: 社群，建立属于你自己的用户池

Lecture 3: The community, building your own user pool

第四讲: 短视频与社群的商业变现

Lecture 4: Business realization of "Short Video" and community

Cancellation of RSVP

In case you need to cancel your attendance to the event, please write an email to: events@sha.swisscham.org at least 24 hours prior to the event. Failure to cancel your RSVP timely will require the payment of a "no show bill" of the full amount stated in this invitation. You can contact Caitlyn Li by telephone: 021 5368 1245. For third-party events, the event terms and conditions of the event organizer apply.

如果您要取消出席活动,请在活动开始前24小时写邮件给 events@sha.swisscham.org。如未能及时取消,我们视同默认付款. 若非瑞士商会主办的活动，取消规则请参照活动主办发布的条款。

Please notice that Swiss Chinese Chamber of Commerce Shanghai (as the host of the event) will take photographs from the event and might post these on its public webpage and or social media platforms in order to create awareness of its events. By attending this event you consent to the Swiss Chinese Chamber of Commerce Shanghai taking and using photographs of you as described above. Please contact [events@sha.swisscham.org] if you have any inquiries related to this matter.

作为活动主（承）办方中国瑞士商会将在活动现场进行拍照，并可能在公共网页及社交媒体平台上公布照片用于活动后期宣传。参加中国瑞士商会的活动，我们将视同您默认我们有权因上述原因及以上述方式使用您的照片。如有异议，请联系events@sha.swisscham.org。