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Suitable Participants

  • Senior Sales, Sales Manager & Sales Director 
  • 资深销售、销售主管、销售总监等

Training Objective

  • Found the Base of Advanced Strategic Selling Culture
  • Shape an Impactful Professional Selling Image
  • Improve Sales Competencies of Value Selling
  • Empower Sales to Build Strategic Customer Relationship
  • 为建立先进的战略营销文化打基础
  • 助力形成有影响力的专业营销形象
  • 提升销售团队基于价值销售的业务能力
  • 赋能销售建立战略型客户关系

Participants Takeaways

  • Clarify Sales Responsibilities and Development Directions
  • Build Personal Structural Strategic Thinking
  • Grasp Advanced and Practical Strategic Selling Skills
  • Reorganize and Setup Sales Knowledge System

 

  • 明确销售职责和能力提升方向
  • 培养个人的结构化战略思维
  • 掌握先进实用的战略型销售技巧
  • 系统梳理现有的销售知识体系

Workshop Delivery

  • 2-day Workshop
  • Blended training with facilitation, consulting and team coaching
  • Interactive delivery with logical deductions, case studies, group discussions, tool practices, brainstorming and real problem solving
  • Help the participants to clarify development goals, find gaps, form own knowledge system, take actions and make positive changes 
  • 2天工作坊
  • 采用"培训+引导+顾问+教练"的混合面授形式
  • 互动式分享,结合逻辑演绎、分组讨论、工具分析、案例分析、场景演练、头脑风暴和实战咨询
  • 帮助学员清晰目标,找到差距,通过创新型学习去提升自己的改变意愿,积极付诸行动

 

Speakers

Alex Liao

Educations

  • Post-graduated in 1992, Master of Science Degree, Shanghai Jiaotong University, Major in Automatic Control
  • Minister of Graduate Student Union and Vice Chief Editor of Graduate Student Newspaper

多彩的校园生涯

  • 1992年毕业于上海交通大学自动控制系,获工科硕士学位。校研究生会宣传部长,校研究生报副主编

Strong Technical Backgrounds and Sales Experiences

  • 20-year sales experience, with proven records in business development, channel management and large account sales, as well as strong technical backgrounds 
  • Software Engineer in Wang Laboratory, Sales Manager in Microsoft and Cisco

丰富的职业经历

  • 20年销售经验,拥有业务拓展、渠道管理和大客户销售的成功经历,同时具有很强的技术背景
  • 在老牌IT公司王安电脑任软件开发工程师,在思科、微软等IT厂商任大客户销售经理

Management Experiences

  • 15-year people management experiences, successfully leading Sales, Pre-sales, Product, Project Management and Customer Service Teams
  • GM of RSA Security Shanghai Office, East China Sales GM of Nortel Networks and Brocade, China Sales Director of AltiGen Communications, Vice President of XiaoI Robot

多元的管理技能

  • 15年团队管理经验,成功地领导过销售、产品市场、技术支持、客户服务等多个团队
  • RSA信息安全公司上海办事处总经理,北电Nortel、博科Brocade等网络厂商华东区销售总经理,奥迪坚等呼叫中心厂商中国区销售总监,小i机器人运营副总裁

Cross-industry Experiences

  • Software, Network, Call Center, Artificial Intelligence
  • Intelligent Customer Service, BPO, Cloud Computing, Data Center and Network Security
  • Manufacture, Internet/High-Tech, Telecommunications, Finance

综合的从业经验

  • 多年供职于软件、网络、呼叫中心、人工智能等行业
  • 熟悉智能客服、联络中心运营、业务流程外包、云计算、数据中心、网络安全等市场
  • 在金融、制造业、电信和政府等各行业积累了扎实的解决方案导向的行业经验

Professional Training Related Backgrounds

  • Rich experiences in coaching, training, mentoring and consulting people with deep insights of leadership development, organizational innovation, sales & marketing, and customer engagement
  • Strong commitment to help enterprise executives, managers and staffs to make positive changes in work and life with coaching-style training approach
  • Alex is an enterprise executive coach (with the coaching experiences of 500+ coaching hours), having ECCP certificate of ICF-accredited Coaching Australia Executive Coaching Certification Program, Hogan Assessor certificate of ELC Hogan Assessment Certification Program, Advanced Facilitator certificate of Grape People CSA Facilitation Certification Program, LCAC certificate of ICF-accredited Leading and Coaching across Cultures Certification Program, IECL certificate of ICF-accredited Team Coaching Training Program, and Host certificate of Peer Advisory Group.

专业的咨询背景

  • 具有丰富的教练、培训、引导、顾问的实际经验,对市场营销、领导力发展、组织创新和绩效提升等方面形成了深刻见解
  • 企业高管教练(累计教练时数500+小时),拥有ICF认可的ECCP高管教练认证课程证书、 IECL团队教练培训证书和LCAC跨文化引导及教练课程认证证书、Grape People认证的高级团队引导师证书、ELC认证的Hogan评测师证书,以及私董功场®认证的私董会事业合伙人证书。
  • 立志运用"教练+"的方法帮助企业高管、职业经理人和各级员工在工作岗位和个人生活中发生积极改变,完成自我觉醒、自我实现和自我超越

Strong Project Experiences

  • His clients cover the different levels from various industries as manufacture, finance, hi-tech and internet e-commerce, including the entrepreneurs, CEO of public company and new start-up company, president and sales director of multi-national companies, department director of famous internet company, and senior managers of strategy development team, sales & marketing team, R&D team, QA team, risk management team and customer service team.
  • These cross-industry projects cover one-to-one coaching, team training and coaching workshops about operation strategic planning, leadership development, change management, team collaboration, innovation and sales skills enhancement, etc. His typical manufacture industry clients are listed as follows: Ford, Honeywell, 3M, ABB, Knowles, JLG, Saint-Gobain, Casappa, Mitsubishi Electric, Panasonic, Grundfos, Gale Pacific, Spirax Sarco, Aiways Automobile, Shanghai Volkswagen, Continental Group, Weidmuller, Harting, Preh, Chiron, Bosch Group, Krauss Maffei, VDMA, Startup Factory, Leitz, PFERD, Hoffmann, Helukabel, AZO, Basler, Nord, UAES, Cadillac, Haldex-Vie, Castrol, Nexteer, Voith, Fronius, etc.

扎实的项目经验

  • 教练及培训对象涵盖互联网、高科技、金融、制造业等不同行业的不同层级和不同团队,有企业主、上市公司和初创公司的CEO、跨国公司的总裁及销售总监、著名互联网公司的部门总监,以及各类战略发展团队、市场营销团队、研发团队、质量保障团队、风险管理团队、客户服务团队的高级主管等
  • 这些跨行业的项目有一对一教练,以及关于企业战略执行、领导力发展、变革管理、团队协作与沟通、组织创新、销售技能提升的团队培训/教练工作坊等。在其卓有成效的项目实践中与许多制造业的客户建立了良好的合作关系:如福特亚太、霍尼韦尔、3M中国、ABB中国、楼氏电子、捷尔杰、圣戈班、凯斯帕、三菱电机自动化、松下中国、格兰富泵业、盖尔集团、斯派莎克、爱驰汽车、上汽大众、巴斯夫、大陆集团、魏德米勒、德国浩亭、普瑞均胜、巨浪集团、博世集团、克劳斯玛菲、VDMA德国机械工程协会、启德航、蓝帜刀具、菲亚德工具、霍夫曼集团、和柔电缆、AZO安卓物料自动化、宝视纳、诺德传动、联合汽车电子、凯迪拉克、瀚德万安、嘉实多、耐世特、福伊特、伏能士等

Specialized Training Courses and Projects

  • Training Courses: Strategic Selling, Sales as Coach (SAC), Communication as Coach (CAC), Leader as Coach (LAC)
  • Coaching Projects: 1-on-1 Executive Coaching, Team Coaching
  • Facilitation Projects: Peer Advisory Group, Strategy Analysis, Leadership Development, Change Management, Organization Innovation and Team Collaboration Workshop
  • Other Projects: Consulting of AI-based Customer Service System

擅长的项目课程

  • 培训项目:《战略型销售》、《教练型销售》、《教练式沟通》、《教练型领导力》
  • 教练项目:企业中高管一对一教练、团队教练
  • 引导项目:私董会、战略解码/领导力发展/变革管理/组织创新/团队协作等引导工作坊
  • 其他项目:人工智能等行业的创投对接、产品落地、市场营销等专业咨询

Course Outline

Tickets

Contact Person

Ms. Xueting Wang 王雪婷

Business Development Manager

Tel.:+86 21 6248 8029 - 706

Email: xueting.wang@chinavdma.org​​

German Mechanical Engineering Service (BJ) Co., Ltd. Shanghai Branch (GMECS)