B2B Short Video Marketing Breakthrough Bootcamp: AI Cost Reduction × Precision Lead Generation

Integrate AI into short video creation to achieve B2B cost reduction and precision lead generation

B2B短视频营销破局实战营：AI降本 × 精准获客

用AI融入短视频创作流程，实现B2B降本增效与精准获客

Who Should Attend：

Marketing decision-makers and practitioners in foreign manufacturing enterprises struggling with poor self-operated performance or unsatisfactory outsourced results.

适合谁学：

制造业外企市场部——短视频自运营效果差、不知如何入手或代运营不及预期的决策者与执行者。

Key Takeaways：

• Understand the Platform Shift: Grasp B2B content traffic trends across major platforms; understand the real industry landscape.
• Master Content Strategy: Differentiated playbooks for traffic-driven vs. lead-generation content — purposeful and measurable
• Integrate AI into Your Workflow: From brand comprehension, topic planning, copywriting to asset creation and QC — master AI efficiency at every stage
• Optimize Promotion Spend: Understand paid promotion fundamentals and the balance between video volume and ad spend
• Walk Away with an Action Plan: A ready-to-execute plan: infrastructure → validation → optimization across three phases

学完你将获得：

• 看清平台变局： 掌握主流平台B2B内容流量现状与趋势，明确行业处境
• 掌握内容策划方法： 流量型与留资型内容的差异化打法与配比，让每条内容目的清晰
• AI融入创作流程： 从品牌理解、选题、文案到素材制作与审核，掌握AI精准提效方法
• 运营投放策略： 理解付费推广逻辑与视频量/推广费平衡，知道"钱花在哪、怎么花对"
• 带回落地路线图： 一套短视频+AI落地方案，基建→验证→优化三阶段可执行

Course Outline

课程大纲

Module 1: Two Major Shifts — Platform Disruption & AI Tool Evolution

• Platform Landscape Shift: Since H2 2025, B2B content metrics declined; algorithm-driven monetization accelerates — it's not your content, it's the platforms.
• AI Tool Progress: From isolated assistance to deep workflow integration — AI now plays a substantive role in brand comprehension, topic planning, and asset generation.

模块一：行业两大变化——平台变局与AI工具进化

• 短视频平台变局： 2025下半年以来B2B内容数据持续下滑，算法付费化加速，传统打法失效——不是你做得不好，是平台变了
• AI工具进化： AI已从单环节辅助到深度融入创作流程，在品牌理解、选题策划、素材生成等核心环节发挥实质作用

Module 2: How to Plan High-Value B2B Short Video Content

• Platform Algorithms: Save/share weighting rises, search traffic grows — B2B user search behavior determines topic direction
• Traffic vs. Lead-Gen: Full comparison across topic, copy, visuals, AI assistance, and measurement — plus stage-based allocation
• Content Value Design: Knowledge, tool, decision, emotional value — every piece delivers at least one "ready-to-use" value

模块二：如何策划更有价值的B2B短视频内容

• 平台流量规则： 收藏/分享权重上升、搜索流量崛起，B2B用户搜索行为决定选题方向
• 流量型 vs 留资型： 两种内容在选题、文案、视频表现、AI辅助、衡量指标全方位对比，及不同阶段配比
• 内容价值感设计： 知识、工具、决策、情绪四类价值——让每条内容至少提供一种"拿走就能用"的价值

Module 3: AI-Integrated Workflow — Copywriting & Content Planning

• AI Brand Material Comprehension: Enable AI to read product manuals, technical docs, and case libraries — auto-extract key info while enforcing brand tone and accuracy
• AI Topic Planning & Copywriting: From search keywords to topics to on-brand scripts — master AI creative briefs and eliminate the "AI tone"
• Lead-Capture Hooks: Dig into industry pain points and product strengths, design content hooks aligned with short video channel characteristics

模块三：AI融入创作流程·文案与内容策划

• 品牌资料AI理解： 让AI读懂产品手册、技术文档与案例库，自动提取核心信息，限定调性与准确性
• AI选题与文案： 从搜索词到选题到品牌调性文案——掌握AI创作Brief核心技能，去除"AI味"
• 内容钩子设计： 深挖行业痛点与产品优势，贴合短视频渠道特点，设计高效内容钩子

Mini-Workshop: Content Planning Sprint

§ Topic Selection: Use the "Three-Question Topic Check" to identify 1-2 directions

§ AI-Assisted Copywriting: Write creative briefs and use AI to generate initial short video scripts

§ Lightning Presentations: 1-minute presentations with live feedback — topics and scripts feed into afternoon video production

小工作坊：内容策划实战

o 选题： 用"选题自检三问"确定1-2个方向

o AI辅助文案创作： 编写创作Brief并使用AI生成初始短视频脚本

o 简报与点评： 每组1分钟汇报，讲师现场纠偏——选题文案直接用于下午视频制作

Module 4: Account Operations & Promotion Strategy

• Paid Promotion: Platform ad tool comparison (DOU+/Boosting) — B2B CPL logic vs. B2C volume-driven approach
• Video vs. Ad Spend: Three-stage framework: cold-start → validation → scaling with differentiated paths for different budgets

模块四：账号运营与投放策略

• 付费推广逻辑： 各平台投放工具对比（DOU+/加热等），B2B的CPL逻辑与C端铺量的本质差异
• 视频量与推广费平衡： 冷启动→验证→规模三阶段策略，小/中/大预算的差异化决策路径

Module 5: AI-Integrated Workflow — Video Production & Quality Control

• Material Management & AI Generation: Use AI to manage brand materials, supplement assets, and create more expressive visuals
• AI Editing & Production: AI rough-cut (auto-matching compilation), digital avatar, AI voiceover — practical cost reduction paths
• AI QC & Publishing: Proprietary typo detection, multi-channel auto-publishing Agent — end-to-end efficiency from QC to distribution

模块五：AI融入创作流程·视频制作与审核

• 素材管理与AI生成： AI管理品牌素材、补充素材，创作更具表现力的画面与视频形式
• AI剪辑与制作： AI初剪（混剪素材自动匹配）、数字人口播、AI配音配乐——降本增效路径
• AI审核与发布： 自研错字检测、多渠道自动发布Agent——质检到发布全链条提效

Module 6: Analysis of Short Video Creation Cases

• AI Compilation Workflow: How live-action compilation benefits from AI — from asset tagging to rough-cut to QC, with AI intervention at each stage
• AI Asset Supplement: Building on live-action with AI-generated assets — application scenes, pain-point visuals; breaking down the AI and real asset fusion logic
• Fully AI Video: No live-action needed — entirely AI-generated. Four styles: educational explainer, rap MV, brand promo, short drama

模块六：短视频案例创作拆解

• 实拍混剪的AI流程： 实拍混剪如何借AI提效——从素材打标、智能初剪到成片审核的AI介入方式
• AI素材补充型： 实拍基础上用AI生成应用场景、痛点画面——拆解AI与实拍素材的融合逻辑
• 全AI型视频： 无需实拍，文案到画面全部AI完成——科普型、说唱MV型、品宣型、短剧型四种路径

AI Video Workshop — Visual Creation Studio

§ Scene Assets: Use AI to generate scene visuals — application scenarios, pain-point imagery, product states

§ Visual Effects: FPV perspectives, frame transitions, surreal camera movements — expand visual expressiveness

§ Assembly & Showcase: Combine AI and live-action, run typo QC, present final videos with instructor feedback

AI视频工作坊·画面创作场

o 场景素材： 基于选题文案，用AI生成应用场景、痛点画面、产品运行状态

o 视觉效果： 穿越机视角、首尾帧过渡、超现实运镜等，拓展视觉表现力

o 组装与展示： AI+实拍组合、错字检测、各组展示最终短片，讲师点评

Course Wrap-Up: Showcase & Implementation Roadmap

• Roadmap: Infrastructure (1-2 weeks) → Validation (1-2 months) → Optimization (3-6 months): roadmap with action checklist
• Key Takeaways & Q&A: Day's cognitive loop review, Q&A, and next steps

课程收尾：作品展示与落地路线图

• 落地路线图： 基建（1-2周）→ 验证（1-2月）→ 优化（3-6月），三阶段路径与行动清单
• 回顾与答疑： 认知闭环回顾，答疑与后续行动建议

Key Differentiators

• Pragmatic AI: focus on how AI precisely integrates into every stage of the traditional workflow for real cost reduction and efficiency gains
• Dual-Track: One track: direction and budget; the other: efficiency at every stage — cognition and tools in parallel
• Proprietary Tools: AI tagging, rough-cut, typo detection, auto-publishing — exclusive tools unavailable elsewhere
• End-to-End: Dual workshop: full "topic → script → AI assets → video" pipeline in one day

课程亮点

• 务实AI定位： AI精准融入创作流程各环节，切实降本增效
• 双线交织： 一条线解决"方向与预算"，一条线解决"环节提效"，认知与工具同步推进
• 自研AI工具链： AI打标初剪、错字检测、多渠道发布——同类课程不具备的独家工具
• 完整实操： 双重工作坊，一天走完"选题→文案→AI素材→出片"
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Instructor Advantages

• Deep B2B short video marketing expertise serving foreign manufacturing companies; understands industry pain points and brand tone
• Proprietary AI tool chain: tagging → rough-cut → QC → publishing — battle-tested
• Methodology from frontline practice with real case studies

讲师优势

• 深耕B2B短视频营销，长期服务制造业外企，理解行业痛点与品牌调性
• 自研AI工具链覆盖素材打标→初剪→质检→发布全流程，实战验证
• 方法论来自一线实操，每个环节有真实案例支撑

Preparation

• Bring brand materials (Word/PDF) for AI copywriting exercises
• Laptop required; IT restrictions accommodated
• No AI background needed — focus on practical AI integration

学员准备

• 携带公司品牌资料（Word/PDF），用于AI文案实操
• 自备笔记本，外企学员需确认软件安装权限（有替代方案）
• 无需AI基础——聚焦传统流程中的AI提效