Introduction 活动简介
在数字化转型浪潮中，人工智能（AI）正深刻重塑销售与产品研发模式。AI技术不仅能自动化处理大量重复性工作，还能通过深度数据分析优化决策，助力销售与产品工程师实现工作效率的跨越式提升与专业能力的智能化升级。
近年来，以DeepSeek、文心一言、Kimi等为代表的国产AI大模型，在客户开发、需求分析、产品设计、方案定制等销售与产品研发核心领域展现出强大价值。从业者不再局限于传统的客户沟通与产品参数设计，而是借助AI解锁智能化客户管理、精准化需求分析、自动化方案生成等新模式，显著提升工作效能与业务质量。
本课程基于销售与产品工程师的实际工作场景，结合AI工具落地实践，系统讲解如何通过AI提升核心工作的执行效率、数据分析能力与决策水平。课程将通过理论讲解+案例分析+实操演练，帮助学员掌握AI工具使用方法并在实际工作中灵活应用，推动其从传统执行角色向战略价值创造者转变。
In the wave of digital transformation, Artificial Intelligence (AI) is profoundly reshaping sales and product R&D models. AI technologies not only automate repetitive tasks but also optimize decision-making through in-depth data analysis, empowering sales and product engineers to achieve leapfrog improvements in work efficiency and intelligent upgrades in professional capabilities.
In recent years, domestic AI large models represented by DeepSeek, Doubao, ERNIE Bot, Kimi, etc., have demonstrated strong value in core fields of sales and product R&D, including customer development, requirement analysis, product design, and solution customization. Practitioners are no longer confined to traditional customer communication and product parameter design; instead, they leverage AI to unlock new modes such as intelligent customer management, precise requirement analysis, and automated solution generation, significantly enhancing work efficiency and business quality.
This course is based on the real-world work scenarios of sales and product engineers, combined with the practical implementation of AI tools. It systematically explains how to use AI to improve execution efficiency, data analysis capabilities, and decision-making levels in core tasks. Through theoretical explanations, case analyses, and hands-on exercises, the course helps participants master AI tool usage and apply them flexibly in practice, driving their transformation from traditional executors to strategic value creators.
