Target groups

All kinds of business people who want to improve the logic of thinking, oral expression, copywriting, lectures, speeches, managing subordinates and problem solving, focusing on effects and pursuing high efficiency.

目标群体

适用于逻辑思维、公文写作、口头表达、公众演讲和讲课，希望提高思考、口头表达、文案写作、讲课、演讲、管理下属和解决问题的逻辑性，注重效果及追求高效率的各类商务人士。

Objective

• How to think logically and clearly?
• How to express complete, sufficient, clear and effective?
• How to not be disturbed by non-important factors, grasp the key points, highlight the key points, and distinguish the priorities?
• How to tap the needs, intentions, and concerns of the audience (readers, listeners, students, leaders, customers, and colleagues)?
• How can everyone in the organization communicate in the same way to reduce information loss and resonate?

课程目标

• 如何逻辑清晰地进行思考？
• 如何表达的完整、充分、清楚、有效？
• 如何不受非重要因素干扰，抓住关键点、突出重点突出、主次分明？
• 如何挖掘受众（读者听众学员，领导客户同事）的需求、意图、关注点？
• 如何让组织中所有人用相同的表达方式沟通，降低信息损耗以产生共鸣？

Features

• Knowledge points - Comprehensively explain the essentials of the pyramid principle；
• Case Studies- Share typical cases to deepen the knowledge and understanding of basic theories；
• Interactive Discussion- Concentrate on the presentation of methodology, tools and techniques, and discuss the practical methods of theory with the students；
• Practice Effectively- Implementation cases consulting and execution.

课程特色

• 知识要点-全面阐述金字塔原理的知识要点；
• 案例素材-分享典型的案例，用于加深对基本理论的认识与理解；
• 互动讨论-集中呈现方法论、工具与技巧，与学员共同探讨理论的实践方法；
• 最佳实践-让理论"落地"，针对商务实战中常见的需求，进行实用的训练。

Part 1：Explore-what is the pyramid principle?

Module 1: Clarify the concept and solid the foundation

-Theory: What is pyramid structure？

-Advantages: Why should we use pyramid structure？

-Classification: How to organize thoughts into a pyramid structure？

Part 2: Preparation-Targeted digging needs

Module 2: Analyze audience intent

-In other's shoes: What does the superior want? How to identify the concerns of the reporting object？

-Differentiate information: How to find valuable information？

-Target analysis: How to analyze and write reports to achieve goals？

-Topic define: How to make the subject point of view more clear？

课程大纲和内容：

第一部分：探究——何为金字塔原理？

模块1：明确理念打基础

-理论知识：什么是金字塔结构？

-优势所在：为什么要用金字塔结构？

-归类分组：如何将思想组织成金字塔结构？

第二部分：准备——有的放矢挖需求

模块2：分析受众明意图

-换位思考：上级要的是什么？如何识别汇报对象的关切点？

-区分信息：如何提炼有价值的信息？

-目标分析：如何分析并编写汇报需要达成的目标？

-设定主题：如何让表达的主题观点更加明确？

Part 3：Conception-master the essence

Module 3: Design preface telling stories

-Initial design: What are the basic elements of the preamble of the report material？

-Optimal and perfect: What is the basic structure of SCQA and its different variants？

-Key points: How to ensure that the key sentence points must express the thought of the article？

Module 4: Frame the vertical and horizontal structure

-Internal structure: what is the vertical and horizontal structure referred to in the pyramid principle？

-Horizontal and vertical thinking: How to make thinking have both depth and breadth？

Vertical structure hierarchy

-From top to bottom: express from top to bottom, conclusion first

-Identify the problem: how to look at the problem with a higher level of mind, identify and focus on the key points that need to be explained in the report？

-Imagine the problem: how to transform into a thinking mode centered on the needs of the other party？

-Bottom-up: think from the bottom up, summarize

-Specific steps: how to apply S-C-Q-A structure？

Horizontal structure sequence

-Organize and Classification: how to reasonably choose time, structure, and degree order？

-Connect reasons: how to connect conclusions and reasons？

-Deductive argumentation: how to draw conclusions from reasons according to certain rules？

Inductive combination: how to find the common ground of reasons, and then derive the conclusion？

Module 5: Think carefully and follow principles

-Optimal expression: What is the MECE principle? How to ensure that the report content is not repeated or omitted?

-Central point: How to avoid using "lack of thinking" summary sentences?

-Clear orientation: How to ensure that the concluding sentence can explain the result/objective of the action?

-Combination: How to find the commonalities between the conclusions?

第三部分：构思——掌握精髓铸理念

模块3：设计序言讲故事

-初步设计：汇报材料的序言部分有哪些基本要素？

-优选完善：什么是SCQA基本结构及不同变体？

-关键语句：如何保证关键句要点必须表达文章的思想？

模块4：纵横结构搭框架

-内部结构：什么是金字塔原理中所指的纵向和横向结构？

-横纵交错：如何让思维既有深度，又有广度？

纵向结构分层级

-自上而下：自上而下表达，结论先行

-识别问题：如何以上级之心看问题，识别并聚焦汇报需要阐述的问题要点？

-设想问题：如何转变成为以对方需求为中心的思维模式？

-自下而上：自下而上思考，总结概括

-具体步骤：如何套用S-C-Q-A结构？

横向结构选顺序

-组织素材：如何合理选择时间、结构、程度顺序？

-连接理由：如何将结论和理由连接在一起？

-演绎论证：如何将理由依照一定规律得出结论？

-归纳组合：如何找出理由的共同点，进而推导出结论？

模块5：思考缜密循原则

-优化表达：什么是MECE原则？如何保证汇报内容不重复、不遗漏？

-中心要点：如何避免使用"缺乏思想"的总结语句？

-导向明确：如何确保总结句能说明行动产生的结果／目标？

-合并同类：如何找出各结论之间的共性？

Part 4：Practice- application in workplace

Module 6: System analysis issues

-Framework model: How to build a comprehensive framework to define the problem?

-What is a problem: What is the nature of the problem? How to redefine the problem?

-Question type: How to unfold the elements of the question?

-Inspiration: How to discover readers' questions?

Module 7: Systematic problem solving

-Preparation: What is the standard procedure for analyzing problems starting with information?

-Framework: How to design a framework for diagnosing problems?

-Classification: How to build a logical tree and organize thoughts into pyramids?

Module 8: Visual presentation

-Highlights: How to highlight the frame structure of the article?

-Linke the above and below: How to achieve a transition between them?

-Capture clues: In the presentation transition, in which writing aspect is organized?

-Present optimal: How to structure and visualize the presentation content?

-Text-oriented: How to design text-based PPT slides?

-Chart-led: How to design chart-type PPT slides?

-Integrate data: create a chart model and let the numbers speak

第四部分：实践——职场应用见实效

模块6：系统分析问题

-框架模型：如何全面地搭建界定问题的框架？

-何谓问题：问题的本质是什么？如何重新定义问题？

-问题类型：如何展开问题的各要素？

-提起兴致：如何发掘读者的疑问？

模块7：系统化解决问题

-准备开始：从信息资料入手，分析问题的标准程序何在？

-搭建框架：如何设计诊断问题的框架？

-归类分组：如何建立逻辑树，将思想组织成金字塔？

模块8：形象化表达呈现

-突显要点：如何突出显示文章的框架结构？

-承上启下：如何做到上下文之间有过渡？

-捕捉线索：在呈现环节中，条理性体现在哪写方面？

-完美展示：如何将汇报演示内容结构化、视觉化？

-文字主导：如何设计文字型PPT幻灯片？

-图表主导：如何设计图表型PPT幻灯片？

-整合数据：建立图表模型，让数字说话