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Digitalization is already underway, so embracing it is not a matter of if, but instead of when and how. In fact, many associations & community-led organizations realize the transition to digital is no longer just an option, but rather a necessity to compete for, and retain membership. Digital transformation in the Association Industry brings many opportunities as well as challenges, including:
- Difficulties in attracting new members to exclusive membership models so prevalent in professional associations, which face increased competition from the social network or virtual communities.
- A conflict between providing gated access to information and a shift towards the democratization of information.
- Tools or resources to handle large amounts of data from an international membership base are often under-utilized.
- The rapidly growing incorporation of digital technology in event and conference planning.
Overall, professional associations today need to become agile and adaptable in an environment that demands a flexible and personalized approach, one of the cornerstones of digital transformation in the association industry.
So Should Your Association Go "All Digital"?
Join us our panel of experts to take a look at the most effective strategies and solutions; and
find out how professional associations are embracing digital transformation processes and changing the way they interact with their members.
