Event Details
China's rise as a global leader in ecommerce has been nothing less than stunning. This year, online retail sales are expected to swell to $1.5 trillion, representing a quarter of China's total retail sales volume, and more than the retail sales of the ten next largest markets in the world – combined.As the presence of social media continues to grow and occupy a significant part of our everyday lives, more and more consumers are using these platforms as e-commerce channels
E-commerce has achieved a near complete penetration and integration into everyday life in China that it is no longer just ordering things off the Internet, but a form of social activity, called 'social commerce'. Social commerce offers buyers a more personalized and engaging online shopping experience that together with the increasing time spent in social media, makes it a game changer in the Chinese panorama
Join us to find out what is social commerce, how to use it and why it is so important from our speakers Regina and Adrian, both of them are currently running social commerce companies
