This is a past event. Registration is closed. View other The Swedish Chamber of Commerce in China events.
According to the latest data from industry analysts QuestMobile, the Chinese audience for short video content has continued to grow steadily and has reached 905 million, which reflects the importance of video marketing for enterprises communication. The video marketing has become an influential channel to deliver the message for corporate and social media promotion.
Under this trend, the Swedish Chamber of Commerce in China is pleased to welcome you to join the video marketing seminar on October 29th in Shenzhen, organized together with the European Chamber South China Marketing & Communication Forum. The marketing experts from specialized agency and enterprises will analyze the latest marketing trend and effective marketing tool to solve your communication concerns and questions.
The Swedish & European Chambers are delighted to welcome Folke Engholm, CEO & Founder of Viral Access; Amy Zhu, Head of Marketing from ZEISS Vision China; and Alex Lau, the Head of Delivery from Ogilvy Guangzhou.
With proven track of professional experience in marketing, participants will learn not only corporate branding knowledge, but also suggestions making your brand relevant to your customers.
Limited offline seats are available. Please choose online or offline ticket when you register. The Zoom link to join online will be shared prior to the event.
Offline Venue
901(whole floor) tower A, Tagen Knowledge Center, the junction of Beihuan avenue and Guangshen expressway, Nanshan District, Shenzhen
深圳市南山区沙河街道高发社区北环大道与广深高速交界处天健科技大厦A座塔楼901整层
Agenda
10:00-10:05 Opening remarks
10:05-10:25 Presentation by Amy Zhu, Head of Marketing from ZEISS Vision China
10:25-10:45 Presentation by Alex Lau, the Head of Delivery from Ogilvy Guangzhou
10:45-11:05 Presentation by Folke Engholm, CEO & Founder of Viral Access
11:05-11:35 Q&A
>> Language: English
Remark
Please register before October 28th, 6pm.
Cancellation Policy
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.
Fapiao (VAT Invoice)
- Ask your IT to whitelist the domain "XX@hlzrkj.xyz"
- Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio)
- E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder)
- If the fapiao can not be received, please provide an alternative email
For inquiries related to fapiao, please email Jonatan@swedcham.cn
Agenda
Presentation
Speakers
Amy Zhu
Head of Marketing at ZEISS Vision ChinaAmy is the head of marketing of ZEISS Vision China, based in Guangzhou. ZEISS Vision China aims to provide high quality eye care with total vision solution including precise refraction, good lenses and perfect fitting with frames. She joined ZEISS Vision China 4 years ago contributing in building great brand impact with digital marketing efforts and creative cross-over campaigns. She has nearly 20 years’ experience in consumer products of photo imaging and keeps her passion in exploring the new ways of good vision, good life and good future.
Presentation
Speakers
Alex Lau
Head of Delivery at Ogilvy GuangzhouAlex joined Ogilvy Guangzhou for the GAC motor outbound project in 2017. He planned the business layout and handle the dynamic changes of the front-line business.
In 2021, Alex leads to set up Content Force Team in GZ Office. The team provides social content creation and performance marketing, like live streaming. With AI technology support and heavy use of data, the team provides efficient and scale-sized services with a small number of people.
Presentation
Speakers
Folke Engholm
CEO & Founder of Viral AccessFolke Engholm, CEO & Founder of Viral Access, has been living in Shenzhen since 2006 and is a pioneer in marketing with micro-influencers in Asia. Folke started Viral Access in 2013 and the company has now grown to be one of the leading micro-influencer marketing companies in Asia. With a network of over 100.000 + micro-influencers Viral Access have helped brands like Spotify, GAP, Daniel Wellington and 6ixty8ight to launch in Asia and China.
Speakers
Folke
Engholm
CEO & Founder of Viral Access
Folke Engholm, CEO & Founder of Viral Access, has been living in Shenzhen since 2006 and is a pioneer in marketing with micro-influencers in Asia. Folke started Viral Access in 2013 and the company has now grown to be one of the leading micro-influencer marketing companies in Asia. With a network of over 100.000 + micro-influencers Viral Access have helped brands like Spotify, GAP, Daniel Wellington and 6ixty8ight to launch in Asia and China.
Alex Lau
Head of Delivery at Ogilvy Guangzhou
Alex joined Ogilvy Guangzhou for the GAC motor outbound project in 2017. He planned the business layout and handle the dynamic changes of the front-line business.
In 2021, Alex leads to set up Content Force Team in GZ Office. The team provides social content creation and performance marketing, like live streaming. With AI technology support and heavy use of data, the team provides efficient and scale-sized services with a small number of people.
Amy Zhu
Head of Marketing at ZEISS Vision China
Amy is the head of marketing of ZEISS Vision China, based in Guangzhou. ZEISS Vision China aims to provide high quality eye care with total vision solution including precise refraction, good lenses and perfect fitting with frames. She joined ZEISS Vision China 4 years ago contributing in building great brand impact with digital marketing efforts and creative cross-over campaigns. She has nearly 20 years’ experience in consumer products of photo imaging and keeps her passion in exploring the new ways of good vision, good life and good future.
Sponsors and Partners
Corporate Gold Partners
A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.
Corporate Silver Partners
A special thanks to our Corporate Silver Partners for supporting the Swedish business community in China.
PSU (China) Consulting Co., Ltd.
PSU was established 2006 and is one of the leading Security Consultancies in China that has the experience, insight and resources to help companies and organisations to deal with security related issues such as business intelligence, security audits, investigations and crisis management connected to corporate, brands and individuals.
http://www.psuchina.com.cn/
Scandic Far East Group
Scandic Foods Asia focuses on bringing healthy and delicious Scandinavian products to the Chinese and Asian market. From our Asian Distribution center in the Shanghai Free Trade zone and our Jiuting China distribution center we can supply top Scandinavian brands.
http://www.scandicfoodsasia.com/
