Marketing Roundtable

The roundtable series is aiming for top executives, marketing managers or officers from VDMA members in China to inform them about current lead topics that effect their new marketing strategy.

In cooperation with selected industrial and business experts the target is to provide VDMA Members who are having concerns and need strategic guidance for their operations in China. During the event you will have this unique opportunity to discuss and exchange ideas with your peers from marketing perspective, and learn from the experts and from each other.

Event Outline

Presentation 1

Topic: Be the master or be mastered? – Essential of E.&E. digital marketing for industrial B2B

Introduction and outline:

What is puzzling industrial B2B marketers?
The trigger to turn around from being overwhelmed by immediate issues to contributing to resilient and sustainable business growth.

Presentation 2

Topic: The Implementation Research of Artificial Intelligence and AIGC in Corporate Marketing

Introduction and outline:

The history of Artificial Intelligence and AIGC
Industrial Opportunities Driven by Artificial Intelligence
Application Scenarios of AIGC in Marketing
Review of AIGC Marketing Case Studies
Visible Trends in AIGC Integrated Marketing
Impact of AIGC on Marketing Positions

Presentation 3

Topic: The history of Artificial Intelligence and AIGC

Introduction and outline:

How to define and communicate with different the key target group in your B2B Marketing map
How to build up a relationship matrix to help your business
Something special/something innovative in the boring B2B marketing circle?
Case Study and Group Discussion

Presentation 4

Topic: O2O Customer Journey

Introduction and outline:

How to create a seamless O2O customer journey?
What is 360-degree integrated communication?
How to deal with pain points between HQ & local, Marketing & Sales, etc.?
Festo practice sharing

Speakers

Siye Zhu

Senior Consultant at Nordic Friend

Siye Zhu

Senior Consultant at Nordic Friend

Siye is specialized in helping industrial B2B to achieve solid business growth in China market. Her excellent combination of business acumen and people insight is especially helpful for company to make breakthrough at confusion, complex or change situations. She has 16 years integrated experience with leading MNC in the field of strategy, business development, marketing and communications. Siye is the forerunner to apply agile approach in marketing management to realize business delivery in a practical and efficient way. Siye has academic background of mechanical engineering, certified Srcum Master and licensed for psychological therapist.

专注于工业B2B的营销管理和业务拓展，帮助企业在中国市场实现可持续的业务增长。出色的商业逻辑和对人的洞察力是其执业特点，尤其在混乱、复杂和不确定的环境下，她能帮助公司有效地应对挑战、取得突破。朱思晔女士拥有16年跨国公司战略和营销管理经验，五年的高管经验。她是率先探索将敏捷管理应用于市场营销的先行者，并在过往三年的实践中取得积极的业务表现。朱思晔女士拥有上海交通大学机械工程的学士学位，国家二级心理咨询师和敏捷引导师认证。

Sheng Pang

CEO of Juplus

Sheng Pang

CEO of Juplus

Sheng Pang is the CEO of Juplus , a full-service digital and tech agency focusing on Chinese digital marketing and Martech solutions.
With over twenty years of experience in digital marketing in Europe and China, Sheng specializes in Martech, AIGC, SEO, SEM, digital media buying, and social media marketing.
He holds a master’s degree in e-Business from the University of Warwick, England, and is a certified Google AdWords and Analytics professional.
Combining extensive digital marketing experience with a deep understanding of the Chinese digital landscape, Sheng Pang helps businesses grow and scale in China.

庞胜是聚加互动的CEO, 企业数字化营销培训讲师。
他毕业于英国华威大学，获得电子商务管理研究生学位，拥有近二十年国内和国外的数字媒体营销服务经验，涉及AIGC、MarTech、SEO、SEM、社交媒体推广、数字广告投放等多个领域。他曾经获得了谷歌的AdWords和Analytics认证资格证。
聚加互动是一家聚焦企业数字化营销的服务商，服务一系列知名的跨国企业，特别是B2B企业，提供AIGC营销系统、SCRM、商机管理系统和电子样本系统等系统解决方案和营销服务。

Lisa Liu

Marketing Director of Festo (China) Ltd.

Yuechuan Shi

PR Relationship Speaker at FC Bayern Munich

Yuechuan Shi

PR Relationship Speaker at FC Bayern Munich

Shi Yuechuan, Senior Manager of Asia Relationship at FC Bayern Munich. He is responsible for business development, licensing and government affairs issue in China. He worked for six years at the headquarter of FC Bayern Munich in Munich, Germany, and has a total of ten years of experience in Germany. Before joining FC Bayern Munich, Mr. Shi also held key positions at Shui On Land and Siemens Healthcare, etc.

Shi Yuechuan graduated from Tongji University with a master’s degree in engineering and is a member of the Youth Federation of the Shanghai Overseas Chinese Association, and also a member of the Zhi Gong Party.

Major Achievements
As the first Chinese to work for a German or European football club, he has promoted economic, sports and culture communication between China and Germany at all levels.
1. He helped FC Bayern Munich to become the first foreign football club to set up a limited company in mainland China (Shanghai) and the first football club to set up an online flagship shop on Tmall.
2. As a representative of China-German sports and humanities exchanges, he has assisted in hosting high-level Chinese government delegations to Germany on several occasions, such as the Sino-German Football Summit during Vice Premier Liu Yandong’s visit to Germany in 2016 and President Xi Jinping’s attendance at a Sino-German school football exchange event in Berlin in 2017.
3. He has contributed to the development of youth football projects in China by signing a contract with the School Football Office of the Chinese Ministry of Education, the Qingdao Municipal Government, the Shenzhen Municipal Government, the Shanxi Provincial Government and the Taicang Municipal Government for the FC Bayern Munich Football School (Luo Huining, then Secretary of the Shanxi Provincial Party Committee, and Xu Qin, then Secretary of the Shenzhen Municipal Party Committee, attended the signing ceremony and witnessed the signing).
4. He has joined the org-team for FC Bayern Munich first-team tour of China in 2015 (Beijing, Shanghai, Guangzhou) and 2017 (Shanghai, Shenzhen) as the main planner and executor.
5. He has set up the FC Bayern Munich Scholarship at Tongji University in 2016 to help outstanding students to visit and exchange in Germany. Yang Xianjin, then Secretary of the Party Committee of Tongji University, first signed a contract with the President of FC Bayern Munich Rummenigge, which was formally renewed by Tongji University President Chen Jie in Munich in December 2018, for a long-term cooperation with the Sports Industry Research Centre of Tsinghua University’s School of Economics and Management.
6. In 2021, he has planned and organized a memorandum of cooperation between the European Chamber of Commerce and the General Administration of Sports of China, with FC Bayern Munich as the chair.

Agenda

12:45 PM - 1:00 PM
Registration
Registration
1:00 PM - 1:15 PM
Welcome and Introduction
Welcome and Introduction
1:15 PM - 1:45 PM
Presentation1
Presentation1
1:45 PM - 2:15 PM
Presentation2
Presentation2
2:15 PM - 2:45 PM
Q&A
Q&A
2:45 PM - 3:00 PM
Coffee Break
Coffee Break
3:00 PM - 3:30 PM
Presentation 3
Presentation 3
3:30 PM - 4:00 PM
Presentation 4
Presentation 4
4:00 PM - 4:30 PM
Q&A
Q&A
4:30 PM - 4:45 PM
Sponsor Speech
Sponsor Speech
4:45 PM - 4:55 PM
GMECS Activities Introduction
GMECS Activities Introduction
4:55 PM - 5:00 PM
End of The Event
End of The Event

Tickets

(excl. 6% VAT) p.p

RMB 500

Contact Person

Ms. Xueting Wang 王雪婷

Business Development Manager

Tel.:+86 21 6248 8029 - 706

Email: xueting.wang@chinavdma.org

German Mechanical Engineering Service (BJ) Co., Ltd. Shanghai Branch (GMECS)

Ms. Xin Li 李昕

Business Support

Tel.: +86 19901949752

Email: xin.li@chinavdma.org

German Mechanical Engineering Service(BJ) Co., Ltd. Shanghai Branch (GMECS)

Marketing Roundtable

(VDMA members only)

Siye Zhu

Senior Consultant at Nordic Friend

Sheng Pang

CEO of Juplus

Lisa Liu

Marketing Director of Festo (China) Ltd.

Yuechuan Shi

PR Relationship Speaker at FC Bayern Munich

Registration

Registration

Welcome and Introduction

Welcome and Introduction

Presentation1

Presentation1

Presentation2

Presentation2

Q&A

Q&A

Coffee Break

Coffee Break

Presentation 3

Presentation 3

Presentation 4

Presentation 4

Q&A

Q&A

Sponsor Speech

Sponsor Speech

GMECS Activities Introduction

GMECS Activities Introduction

End of The Event

End of The Event

Marketing Roundtable