Target Group
Top executives, marketing managers or officers (VDMA Members only)
Event Details
Info for New Members - About Marketing Roundtables
The roundtable series is aiming for top executives, marketing managers or officers from VDMA members in China to inform them about current lead topics that effect their new marketing strategy.
In cooperation with selected industrial and business experts the target is to provide VDMA Members who are having concerns and need strategic guidance for their operations in China. During the event you will have this unique opportunity to discuss and exchange ideas with your peers from marketing perspective, and learn from the experts and from each other.
Event Outline
Presentation 1:
Topic: Accelerating Marketing-Led Growth in China
Introduction and outline:
- The prospect of Manufacturing Enterprise Digital Marketing in the Second Half of 2023.
- The Evolution of the Role and Function of the Marketing Department in the Digital Era
- How can ChatGPT/AIGC be applied manufacturing marketing strategies？
- Case sharing: How can Marketing Automation tools empower the manufacturing enterprises to achieve more in exhibition scenarios.
Presentation 2:
Topic: In the digital era, how marketing win branding influence and leads performance
Introduction and outline:
- Does the essence of marketing change in the digital era?
- Build the customer journey for your target contacts' Aha!
- Win an effective marketing campaign by leveraging marketing automation tools.
- How to produce creative contents consistently
- Marketing operation: a miss is as good as a mile.
- A strong leadership support realizes marketing transformation.
Speakers
Kai Hong
Chairman & CEO of JINGdigital
Titi Zhou
Senior Marketing Manager Asia Pacific at Balluff Automation
Agenda
August 9, 2023
Main Schedule
8:30 AM - 8:55 AM
Registration
8:55 AM - 9:10 AM
Welcome and Introduction
9:10 AM - 9:55 AM
Presentation1
9:55 AM - 10:10 AM
Q&A
10:10 AM - 10:40 AM
Coffee Break
10:40 AM - 11:25 AM
Presentation2
11:25 AM - 11:40 AM
Discussion
11:40 AM - 11:50 AM
Sponsor Speech
11:50 AM - 12:10 PM
GMECS Activities Introduction
12:10 PM - 1:10 PM
Lunch
contact person
Ms. Xueting Wang 王雪婷
Business Development Manager
Tel.:+86 21 6248 8029 - 706
Email: xueting.wang@chinavdma.org
German Mechanical Engineering Service (BJ) Co., Ltd. Shanghai Branch (GMECS)
