Marketing Roundtable

Info for New Members - About Marketing Roundtables

The roundtable series is aiming for Top Executives, Marketing managers or officers from VDMA members in China to inform them about current lead topics that effect their new Marketing strategy.

In cooperation with selected industrial and business experts the target is to provide VDMA Members who are having concerns and need strategic guidance for their operations in China. During the event you will have this unique opportunity to discuss and exchange ideas with your peers from Marketing perspective, and learn from the experts and from each other.

Presentation by Mr. Sheng Pang

Content:

Digital marketing opportunities for B2B companies in 2021

1. Chinese digital marketing landscape for B2B companies

2. B2B digital roadmap and customer journey

3. Wechat marketing possibilities for B2B

4. Content marketing positioning and expectations

5. Wechat Social CRM and marketing automation

6. B2B digital marketing channels beyond Wechat

7. Case studies and Q&A

Presentation by Ms. Crystal Wang

Content:

How to rebuild the marketing strategy when the economic & market gradually recovered?

The outbreak of the COVID-19 pandemic has not only led to a global health crisis and deep economic recession, but has also created a climate of profound uncertainty about the future outlook. The crisis has also further accelerated the effects of the industy4.0 on trade, skills, digitalization, competition and employment, and highlighted the disconnect between our economic systems and societal resilience. The beauty of B2B marketing lies in how to enhance Marketing Strategy with less Budget and Investment, though in this circumstances, it's high time to take a review of historical business strategy and reflect on how best to return to growth, and how to rebuild strategies for rapid capture of economics and business recovery.

• What preparations have enterprises made in the market downturn?
• What is the key to the preparation for market recovery?
• How to define business growth driver? External Driver and Internal driver
• Prepare marketing strategy from below perception:

1. Brand Repositioning
2. Grasp the industry cycle
3. Product Lifecycle and Market positioning

• Rebuild Marketing Strategy from Below Perception:

1. B2B Marketer competency
2. Enhance Branding and Content Marketing
3. Marketing Strategy at Product Level
4. Industry and segmentation penetration and development
5. Value Sales
6. Business Model