Marketing Roundtable

Info for New Members - About Marketing Roundtables

The roundtable series is aiming for Top Executives, Marketing managers or officers from VDMA members in China to inform them about current lead topics that effect their new Marketing strategy.

In cooperation with selected industrial and business experts the target is to provide VDMA Members who are having concerns and need strategic guidance for their operations in China. During the event you will have this unique opportunity to discuss and exchange ideas with your peers from Marketing perspective, and learn from the experts and from each other.

Presentation by Annie Jiang

Content:

How Technical Experts Could Help with Digital Branding?

Over the past decades, technical experts are deeply involved in the process of creating customer experience. They represent the technology knowhow, the quality standard, the best practices and the future innovations. The credibility gained through putting technical experts into branding is hard to ignore.

How has that changed in the digital era? The answer is: We need more involvement of the technical force than ever. The question becomes: How to transform our technical experts into digital brand ambassadors?

Right now the challenges are:

1. Technical experts need more customer insights;

2. Technical experts need to structure their message specially for live camming;

3. Technical experts need to know how to interact in cyber space.

In this 30-min speech, we could explain the above challenges and therefore insights with a couple of case studies.

Presentation by Nikk Mitchell

Content:

VR is changing everything. Nikk will provide a crash course in everything of VR, share why VR is the future, and how you can be apart of it.

- A non techies explanation of everything of VR

- A brief history of VR

- Predictions of the future of VR

- What does 5G mean for VR

- Why GE uses VR for training

- How VR is revolutionizing health care

- VR as an agent for transportation

- The increased value of VR in a post Covid-19 world

- 3 ways VR can help your business today

VR Technology for you to play with:

The latest VR headsets

Prototype VR cameras

Holographic displays

A 130 year old VR headset