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Training Objective:
Speaking of Digital Marketing, what do you think of? It's the hardware, it's the software, it's also the people.
We need people who are able to communicate effectively via the emerging digital marketing channel - videos and live-streaming workshops.
What it takes to communicate effectively in the digital era：
be familiar with the hardware and software environment;
appear to be interactive, confident and motivating in video and live-streaming;
understand the production process of online content;
be able to create and co-create small pieces of content frequently;
to increase the customer intimacy via digital marketing events such as live-streaming.
Our 2-day Program on Live-streaming Techniques - "a learning by doing" approach.
Digital Marketing for Industrial Products - Live-streaming Techniques Program helps the participants get clear understanding of the challenges in livesteaming workshops, get familiar with basic hardware and software resources, get used to the livestreaming studio environment, produce the production plan and content design in details. Most importantly, the participants will practice in a real "battlefield" - live-streaming workshop on air, so at the end of the program, they have the confidence and courage to build and enhance customer intimacy via live-streaming.
Course Outline
Before the Program
Participants submit historical videos and live-streaming records, so that the facilitator understands the practical challenges facing the audience
Participants receive and complete "Live-Streaming Skills Self Assessment Survey"
Participants receive and complete "Live-streaming Script Format" and bring to class
During the Program
Day 1 Morning Classroom Lecture
Chapter 1 What comes along with the Digital Era?
Challenges facing Camera-people
Hotspots of audience and customers
What does it take to produce a successful live-streaming event?
Chapter 2 It All Starts with A Good Design
What a good script brings you?
Review and modify the pre-program assignment - Live-streaming Script
Group exercise - cross check and feedback on the scripts
Day 1 Afternoon Exercise and feedback/coaching
Participants will practice in our live-streaming studio according to their scripts in our live-streaming studio. The rest of the audience will join as traffic guests and interact.
After each live-streaming session, there will be formal face-to-face feedback session
Feedback focus
• How is the interaction?
• Are you looking friendly and motivating in front of camera?
• Time control and content deliver effective or not?
Day 2 Morning Classroom Lecture
Chapter 3 Story-telling in front of Camera
The kind of language that we use to tell a story
Stories that build brand image - elements and parts
Individual exercise: tell a story about yourself - to build brand image
Day 2 Afternoon Exercise and feedback/coaching
Participants will practice in our live-streaming studio according to their scripts in our live-streaming studio. The rest of the audience will join as traffic guests and interact.
After each live-streaming session, there will be formal face-to-face feedback session
Feedback focus
• How is the interaction?
• Are you looking friendly and motivating in front of camera?
• Time control and content deliver effective or not?
After the Program
Our Wechat Study Group (includes all participants, technical support and the facilitator) will continue running until end of the year. Each participants will get continuous feedback on their forthcoming live-streaming sessions before year end. Learning materials and information will also be shared in the Group.
Our long-term learning Program has received very positive feedback from the clients and participants.
Speakers
Ms. Annie Jiang
Professional Experience：
Founder and Course Director——LaBreak
Certified Senior Facilitator for Creative Collaboration——Artgym
Certified Coach for Personal Transformation Jolt Challenge——Jolt
Certified Facilitator for Online Leadership Program——DDI
Certified Coach——DDI
Certified trainer for business simulation (all 8 programs)——Celemi
20+ years of experience in training, facilitation and coaching. Over 12,000 hours of delivery experience, among which 1/3 is based on business simulations.
60% of audience as people managers and mid-high level decision makers
80% of audience from R&D, engineering and other technical background (such as finance or computer science)
Language
CN
Tickets
Member Price
RMB 7,800
Buy Ticket(excl. 6% VAT) p.p
The training fee is including: venue fee, 2 days' lunch, 4 coffee breaks and training materials.Non-member Price
RMB 8,500
Buy Ticket(excl. 6% VAT) p.p
The training fee is including: venue fee, 2 days' lunch, 4 coffee breaks and training materials.
Contact Person
Ms. Xueting Wang 王雪婷
Business Development Manager
Tel.:+86 21 6248 8029 - 706
Email: xueting.wang@chinavdma.org
German Mechanical Engineering Service (BJ) Co., Ltd. Shanghai Branch (GMECS)
GMECS is an organization under the umbrella of VDMA
德国机械设备制造业联合会下属德中维迪玛商务咨询（北京）有限公司上海分公司