JYP Shanghai - Entrepreneur Stories Series

Rodney Evans,
Founder & CEO of Central Studios

Rodney Evans moved to shanghai in 2005 as a commercial photographer, and after a few years of getting to know the culture and systems, Rodney founded Central Studios in 2009. At that time CS set the standard for professional photography studios and now has been running for more than 10 years has earned a reputation across China and internationally as one of the leading photo and video production companies in the market, servicing multinational and local brands alike. While the B2B is the driving part of the business, Central Studios also has a strong focus on community by way of its famous Market Day and a series of new industry-focused initiatives. Over the last 10 years, the professional photo industry has gone from Wild West to a highly sophisticated, fast-paced industry ever adapting to the changing needs of the media industry.