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This is a practical graduate level course on tools and methodologies for managers and innovators based on new developments in entrepreneurship.

This subject is derived from the idea that the new methods originated in the entrepreneurial arena in the last decade can be extremely useful for managers and intrapreneurs. These methods facilitate a better understanding of the customer and an ability to rapidly adapt any theoretical project to realistic metrics. These new methods acknowledge the fact that innovation and business models are created in a learning process, and that innovation can be "engineered" to increase the chances of success.

The course consists of several parts; creative thinking to look for ideas, re-shaping of ideas for them to become project proposals, and use of tools and methodologies such as business model canvas and lean start-up. It will also include practical sessions about other aspects of the entrepreneurial process such as the role of technology, market analysis, IPR and internationalization. The course will emphasize the practical side of the tools and will introduce related key concepts on the innovation / entrepreneurial ecosystems with a particular focus on China / Shanghai.

During the course, students will team-work in a practical project of their own that will be presented, discussed and evaluated in a final pitch session.

This course will be held every Thursday and Friday during March and April (March, 5th - April, 23rd 2020)


Ronda de Valencia, 3, 28012 Madrid

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