Tony Qi, Research Director at the Chinese research agency Tianhui in Shanghai will explain how foreign brands can conduct efficient and reliable online consumer research in China to better understand Chinese buying behaviour. This will be followed by Noam David Stern, Nordic Representative of the Chinese brand management firm Convergence in Shanghai, who will explain how e.g. foreign cosmetics and personal care brands can carry out direct online sales & marketing in China as an alternative to cross-border e-commerce.
Following the presentation there will be an open discussion and any related questions are most welcome.
Target Audience: CEOs, Sales & Marketing, E-commerce, and Social Media.
Date: Tuesday, September 01, 2020
Time: 15:00-16:00 CST (China)
Price: Free for Member and RMB150 for Non-Member
Registration will close at noon one day prior to the webinar.
After confirmed sign-up you will receive an email with the information to access the webinar. The link is personal and should not be shared with others.