Event Details

Over the years, retailing in China has been one of the most dynamic and fast paced industries, which has travelled through different phases. Every year, thousands of retailing brands are eager to come into China, millions of stores launch on TMALL platform. With this level of competition, in an ever changing landscape, "How-To" becomes every new comer's biggest question.

From an insider's viewpoint, she'll illustrate the roadmap of zero to one, how a global machine zig zag it's way to a successful launch in China, the pains and the gains, and most importantly, the lessons learnt. 

* Research is king

* Decision centre for China - where should it be?

* The operation set-up

* The underestimated hike, 2 steps ahead 1 step back 

* Your expectations for China - be realistic 

* From investment to harvest, patience pays off


8:30 am -9 amRegistration & networking

9 am - 9:05 amOpening remark, by an event chair

9:05 am - 9:35 amPresentation by Weijia

9:35 am - 9:45 amQ&A

9:45 am - 9:50 am:Re-cap, key takeaways. Closing remark by the event chair

9:50 am - 10:30 amSession ends, networking


Light breakfast will be served.

Participants can send their questions in advance using the registration form.

In case of cancellation, please kindly note you must email the BritCham Shanghai Event staff Hilary.Wu@britishchambershanghai.cn before 8:30 am, 13 Jul. Due to the service charges of Event Bank and online payment platforms, we can only partially refund up to 90% of your ticket price and payment will be processed within 14 days after the event via your original payment method. However, it is non-refundable for cancellation request made beyond the above mentioned timeframe.


  • Weijia Cheng (E-commerce sales manager at The Cookware Company)

    Weijia Cheng

    E-commerce sales manager at The Cookware Company

    Weijia Cheng is a UK returnee who came back to home town Shanghai in 2012. She graduated from University of Glasgow in 2010 and worked in London until 2012.

    In her length of career, Weijia has worked for Fortune 500 companies like Siemens, belt-weight companies like Treasury Wine Estate, and especially, she had extensive hands-on experiences with international brands in a start-up phase: TOMS and The Cookware Company entering China, Hairer entering the UK.

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  • Linian Li (Country Manager – Greater China, Board Director of Modern Water Technology (Shanghai) Co.Ltd)

    Linian Li

    Country Manager – Greater China, Board Director of Modern Water Technology (Shanghai) Co.Ltd

    Linian Li is managing and developing Modern Water's business in China and formulating company's strategy. She has double master degrees, MBA in Natural Resources Energy & Environment from University of Alberta, Canada and Master in Management, Grande Ecole Programme from EDHEC Business School, France. An executive with more than ten years of management experience in sales, marketing, business development, project management, corporate strategy, personnel, P&L and general management in international companies, including JCDecaux, GM Europe GmbH, Carat, Rouse & Co., International. And a self-motivated strategic thinker with determination and effective leadership skills possess extensive real-life experience in the business and social cultures of Asia, Europe and North America.

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Member Ticket
Member Price RMB 100
Non-member Ticket
Standard Price RMB 200


BritCham Shanghai Office

静安区成都北路333号 招商局广场 南楼 1108室

Room 1108, South Tower, M Place, 333 Chengdu Bei Lu, Shanghai

Shanghai, China

If you have any questions please contact Hilary Wu

Contact Organizer

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