Event Marketing Seminar: Boosting Your Startup Through Events | GenNow on Glue Up

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The GenNow Startup Series Event Marketing Seminar teaches you how to powerfully increase your startup's brand, identity and marketing power.

Agenda

Thursday, May 9, 2019 6:30^PM to 9:45^PM

6:30^PM - 7:30^PM

Arrivals, Networking and Introductions

7:30^PM - 7:45^PM

Why Events matter in the Digital Age
Lucien Pang

Why Events matter in the Digital Age: People, Personality, Promotion and Partnerships

Lucien Pang
Founder of GenNow

7:50^PM - 8:05^PM

Creating Immersive Content
Richard Zeng

Exploring creating content that truly engages you

Richard Zeng
Lead at WeWork Labs

8:05^PM - 8:20^PM

Little Break

15 minutes for snacks, refreshments and chat

8:20^PM - 8:35^PM

Event Management Software: Building Communities and Sales
Binoy Benhur

Understand the power of Event Management Software to connect and interact with your community

Binoy Benhur
Shanghai Director of EventBank

8:35^PM - 9:00^PM

Q&A
Lucien Pang•Binoy Benhur•Richard Zeng

Lucien Pang
Founder of GenNow
Finding perfect Crossover Promotions and Partnerships

Lucien is the founder of GenNow Communications, helping brands in the Tech and Fitness industries with their PR, Marketing and Communications.
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Binoy Benhur
Shanghai Director of EventBank
How an Event Management Software can make all the Difference

Ben is leading EventBank's Shanghai operations and he's seen firsthand how SMGs and corporates have changed the way they can operate events by simply having effective Event Management software
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Richard Zeng
Lead at WeWork Labs
creating Truly Engaging Event Content

Having been involved in 200+ events since joining naked Hub when he first arrived in Shanghai, Richard has had ample experience running all varieties of events - to both great success and spectacular failure. His upfront encounters with the expansive set of activities and engagements that Shanghai has to offer has given him the ability to understand what exactly it is that connects people to an event - a focus he is now expanding on at the startup acceleration program WeWork Labs.
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9:00^PM - 9:45^PM

Mingling and Goodbyes