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Event Summary
Welcome to the kick-off event for our exciting new promotion campaign for European Pork, the Smart Choice. We are thrilled to share our excitement for the Filipino market with a unique event as we embark on a mission to showcase the many benefits of European pork from Spain and Portugal and its opportunities for Filipino food professionals.
The European Union has a longstanding tradition of producing high-quality pork, with strict animal welfare, food safety standards and sustainable practices. Premium quality pork from Spain and Portugal offers a unique taste experience to Filipino consumers, while providing them with a nutritious food option.
From ham to pork loin and bacon, there is no shortage of delicious dishes that can be made with this meat. However, we believe that there is still untapped potential in the world of pork, and we are here to explore it together.
At the end of this campaign, we hope to have inspired importers, distributors and retailers as well as home cooks, foodies and professional chefs to experiment with EU pork and discover all that it has to offer. So, let's get started and celebrate the joys of EU pork, the Smart Choice!
Campaign Background
The Philippines currently ranks as the second meat market by volume in the ASEAN region, after Vietnam, and as the fifth country in Asia, with a projection of a 32% increase over the next 5 years, this upward trend is common to all the types of meat that are given in the market, including pork, representing a market of high interest for European pork exports.
Pork production is one of the most important sectors in European agricultural production. Moreover, the EU is the biggest global exporter of agri-food products, and pork is the second product by value, accounting for 6% of all F&B exports. The EU is the main exporter in the world of pig products.
The promotion campaign "EU Pork, the Smart Choice", promoted by Interporc, and Filporc, the Spanish and Portuguese Associations of the Pork Sector and financed with funds from the European Union, is a set of promotional activities that will take place over three years in three Asian markets (China, Vietnam and the Philippines) to promote pork of European origin among professionals and consumers, highlighting the characteristics of European pork in areas such as sustainability, food safety, traceability, authenticity, animal welfare and respect for the environment.
Through this kick-off event, F&B professionals, including importers, distributors, traders, chefs, horeca professionals, etc. can get a better understanding of the promotional campaign and its activities, as well as meet with the Spanish and Portuguese industry representatives to discuss future cooperation opportunities.
Agenda
14
30
-
15
00
15
10
-
15
20
Welcome remarks by INTERPORC and FILPORC representatives
Interporc•FilporcBrief speech about the crucial role of the Filipino market for European Pork from Spain and Portugal and how it sets itself apart from other pork origins, offering unparalleled business opportunities.
15
20
-
15
35
Campaign introduction
Explanation of what will be done throughout the campaign in the target market, focusing on the potential areas for cooperation (e.g. study trips for importers, bringing in product, etc).
15
35
-
15
45
Case study by Filipino meat importer
Sharing key success experiences when working EU pork from Spain and Portugal.
15
45
-
16
00
Roundtable discussion
Discussion on a set of questions that will allow panelists to highlight the key attributes of EU pork from Spain and Portugal and how it’s the Smart Choice to work with it. The floor will also be open to the audience.
16
00
-
17
00
Networking and cocktail
Includes ham carving demonstration by professional carver
and a chef introduction of pork dishes using EU Pork cuts
Welcome remarks by INTERPORC and FILPORC representatives
Brief speech about the crucial role of the Filipino market for European Pork from Spain and Portugal and how it sets itself apart from other pork origins, offering unparalleled business opportunities.
Speakers
Interporc
INTERPORC is the Spanish Inter-professional Agri-food Organisation for White Pork. Currently, the sector comprises circa 86,000 livestock farms and 3,000 industries with an approximate financial value of €18,500 million per year (representing 70% of all Spanish meat).
Filporc
FILPORC is the Portuguese Inter-branch organisation for the pigmeat sector. It represents roughly 1,000 companies, 18,000 direct workers and in 2020, a global €1,800 million turnover and €190 million of international trade.
Speakers
Interporc
INTERPORC is the Spanish Inter-professional Agri-food Organisation for White Pork. Currently, the sector comprises circa 86,000 livestock farms and 3,000 industries with an approximate financial value of €18,500 million per year (representing 70% of all Spanish meat).
Filporc
FILPORC is the Portuguese Inter-branch organisation for the pigmeat sector. It represents roughly 1,000 companies, 18,000 direct workers and in 2020, a global €1,800 million turnover and €190 million of international trade.
Sheryl Sabio
Ham Carver at Txanton
A Homegrown Maestra Cortadora
Sheryl Sabio is considered one of the first few Filipina Maestra Cortadoras, having begun her craft at Txanton in 2016. She was trained by a highly experienced Spanish Maestro Cortador who had over a decade of experience.
With 7 years of experience, Sheryl is a perfectionist and her skills are highly sought after for creating exquisite Jamon plates. Despite working behind the scenes, she is considered a secret weapon of Txanton.
