Event Details

Nowadays more than 40% of the world's internet users have purchased products online, since the COVID-19 outbreak, there has infinite impacts on retail brands and their targeted audiences. Consumer behavior has changed during this period and ecommerce business is booming and will continue grow in 2020.

Online shopping and cloud service digital transfer are becoming more popular than ever. How should brands adapt changes and given the unprecedented challenges, recovering what drives you change China ecommerce trend, taking the crisis as a switch your business digitalization. Mr. Cyril Drouin, Chief E-Commerce Officer Greater, Publicis will share his latest insight and advice on consumer initial reaction, consumer media behavior change, and how brands address emerging trends, longer term opportunities etc.


  • 15:30-15:35: opening and introduction
  • 15:35-16:15: presentation by Cyril Drouin 
  • 16:15-16:30: Q&A
  • 16:30-16:35: Closing 


Participants can send their questions in advance using the registration form.

This webinar will be conducted via ZOOM. The ZOOM meeting link will be sent via the registration confirmation email. Please ensure your email address is valid, and please make sure to check your junk box as well.

In case of cancellation, please kindly note you must email the BritCham Shanghai Event staff Hilary.Wu@britishchambershanghai.cn before 3:30pm, 2 April. Due to the service charges of Event Bank and online payment platforms, we can only partially refund up to 90% of your ticket price and payment will be processed within 14 days after the event via your original payment method. However, it is non-refundable for cancellation request made beyond the above mentioned timeframe.


  • Cyril Drouin (Chief E-Commerce Officer Greater China at Publicis)

    Cyril Drouin

    Chief E-Commerce Officer Greater China at Publicis

    Cyril Drouin is the Chief eCommerce Officer for Greater China at Publicis groupe and co-CEO at Performics. He is based in the Shanghai office and runs the Publicis Commerce practice in China.
    Cyril has more than 12 years eCommerce and Digital experience in China. Local and international companies came to rely on his eCommerce and digital marketing expertise. Cyril creates their successes in either optimizing or creating their digital & eCommerce presence in China.

    Cyril has helped successfully launch or grow over 20 major brands in the last 5 years only. Cyril has been cooperated successfully with Beiersdorf, Moleskine, Nestle, Sanofi, Bacardi, Heineken, Siemens to name a few.

    Cyril is a regular well-respected speaker and trainer at various digital and eCommerce conferences. He hosts high-level training sessions about the Chinese eCommerce and Digital ecosystem in China and around the world. Cyril is teaching eCommerce and Digital Marketing to executive MBA students as well.

    Cyril holds a Master degree in IT & Mathematics. He is native in French and fluent in English, also has a good command of Chinese.

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Member Ticket
Member Price Free