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Over the past years the way we talk about equality has changed and it has become an issue frequently discussed among politicians as well as businesses. Some changes have been made to benefit people who want to live a more equal life, we can see some of these policies when it comes to balancing work and family life. Big and small industries are in some ways adapting to strive for a more inclusive environment where everyone has a chance to pursue a career and take part in family life.
Regardless of these changes, we are far from a fully equal society and we have a lot more to achieve when it comes to equality and diversity. One such industry, where great improvement can still be made, is the advertising business.
In light of this the "Baturu for Beijing + 25" festival in cooperation with the Embassy of Sweden in Beijing and the Swedish Chamber of Commerce are inviting Christina Knight, Helena Westin joining online and Britney Pai on the site for a panel discussion on the topic of Gender Equality in Advertising.
An interpreter doing simultaneous interpretation will be arranged during the event.
Only 25 Spots Available! Welcome to sign up and join us for an inspiring evening at the Ambassador's residence!
Event Info
Date: Wednesday, the 25th of November, 2020
Time: 18:30 - 21:00
Agenda:
18:30 Reception, gather and mingle in the residence
19.00 Welcome by Ambassador
19:05 Guests take their seats for panel discussion
19.10 Panel discussion starts
20.00 15-minute break, time to refill with drink and snack
20.15 Q&A starts
20.40 End of Q&A, mingle
21.00 Guests leave
Price: Free of charge /Members; 80 RMB/Non-Members；6500 RMB/Sponsor Ticket
Registration: Before 12:00 PM, November 23rd
About the Speakers
Christina Knight is the Creative Director at The Amazing Society in Stockholm, Sweden. She is also a mentor and board member of UN Women and IAW (International Alliance of Women). She is known for her bestseller books "Mad Women. A Herstory of Advertising" and "Not Buying It: A Guide to a New Era of Advertising".
In 2017 she co-founded the education platform Take Two which strives to empower individuals and businesses within the media and communications industries to create a more diverse and inclusive workplace.
Knight has over 30 years of experience in both Sweden and internationally. She regularly holds lectures around the world and is today one of the strongest advocates for gender equality.
Helena Westin, Chairperson of The Swedish Association of Communication Agencies, has a 360° career in branding, media, advertising and communications. She works 50 % with branding and leadership as a board professional and 50 % in organizations to make the world a more humane and just place. For all of us.
At the Baturu Festival she will make a digital speech on how advertising influences attitudes and can even be an active part in transforming societies. For god and bad. But especially how she believes that advertising can and should be a force of positive change.
Britney Pai, Chief Growth Officer, focuses on new growth areas including products and services for our clients. She believes that it is critical for agencies to create commercial opportunities by leveraging technology to create growth opportunities for clients beyond traditional marketing.
Prior to becoming Chief Growth Officer, Britney was Vice President of Entertainment Marketing Solutions Isobar China Group. She pioneered the development of IP for Isobar China, working closely with Dentsu Group in Japan to create unique opportunities that combined entertainment, social and content to connect to commerce. This disruptive new model has produced significant business success for Isobar clients in China.
Britney has more than 20 years of professional experience. She was previously the founder and general manager of Trio Isobar, a subsidiary of Isobar China Group. She majored in fashion marketing in college and has more than a decade of experience in integrated entertainment marketing and public relations before joining advertising industry.
Thank you to the special sponsor STEYfor providing one night of free accommodation to our speaker.
About Stey
Stey 是来自北欧的共享居住品牌。借助社会科学及智能算法，Stey 用北欧的方式设计家和城市 社区，结合传统的热情好客与最新的数字解决方案，建立"智能"、"互联"及"精彩"的生活体验，实现家、服务公寓、精品酒店和共享空间之间的创新平衡。
Stey 重新定义了人与人之间的"联结"，独创的"转租"这一新型居住模式，让 Stey 的住户在享受共同居住、激发彼此灵感、保持新鲜体验的同时，能够更加自由、高效地"移动"。
In a distinctly nordic way, Stey designs urban buildings and communities where all services and facilities are shared under one roof – blending private living quarters with shared public and community spaces. Combining traditional hospitality with the latest digital solutions, Stey offers an innovative blend of home, serviced apartments, hotel rooms and shared spaces for communal activities.
Our designers have created a re-renting system that enables tenants to share their homes and save on rent-providing the ultimate in freedom and mobility.
Stey-Sanlitun
北京市朝阳区工体北路2号首北兆龙3-8层
3-8 Floor, Stey-Sanlitun, BEI ZhaoLong, No.2 GongTi North Road ChaoYang Beijing
Stey- Wangfujing
北京市东城区柏树胡同15号
No.15 Baishu hutong, Dongcheng, Beijing
Stey-798
北京市朝阳区酒仙桥5号
No.5 Jiuxianqiao Road, Chaoyang District, Beijing
Are you interested in becoming a sponsor?
The sponsor seats are limited to 2 seats!
As a sponsor, the company will have logo exposure benefits on:
- poster of the event
- promotional plastic folders that will be distributed during the panel at the Embassy and other events of Baturu for Beijing + 25
- promotional online posts related to this event through all the marketing channels of the Swedish Chamber
Speakers
Helena
Westin
Chairperson at Swedish Association of Communication Agencies
Helena Westin, Chairperson of The Swedish Association of Communication Agencies, has a 360° career in branding, media, advertising and communications. She works 50 % with branding and leadership as a board professional and 50 % in organizations to make the world a more humane and just place. For all of us.
At the Baturu Festival she will make a digital speech on how advertising influences attitudes and can even be an active part in transforming societies. For god and bad. But especially how she believes that advertising can and should be a force of positive change.
海伦娜·威斯汀
瑞典传播机构协会主席海伦娜·威斯汀在品牌、媒体、广告和通信领域拥有360°全方面的职业生涯。她在董事会中进行品牌与领导力有关的工作，在组织中致力于使世界变得更加人性化，更加公正；她在两个领域投入了同样多的精力和心血。而这些努力，是为了我们所有人。
她将在翔凤文化节进行数字化演讲，探讨广告如何影响人们的态度，进而促使人们主动推进社会转型，如何影响好人和坏人。但更重要的是她认为广告可以并且应当成为一种积极改变的力量。
Christina
Knight
Creative Director of The Amazing Society
Christina Knight is the Creative Director at The Amazing Society in Stockholm, Sweden. She is also a mentor and board member of UN Women and IAW (International Alliance of Women). She is known for her bestseller books “Mad Women. A Herstory of Advertising” and “Not Buying It: A Guide to a New Era of Advertising”.
In 2017 she co-founded the education platform Take Two which strives to empower individuals and businesses within the media and communications industries to create a more diverse and inclusive workplace.
Knight has over 30 years of experience in both Sweden and internationally. She regularly holds lectures around the world and is today one of the strongest advocates for gender equality.
Britney Pai
Chief Growth Officer at Isobar China Group
As Chief Growth Officer, Britney Pai focuses on new growth areas including products and services for our clients. She believes that it is critical for agencies to create commercial opportunities by leveraging technology to create growth opportunities for clients beyond traditional marketing.
Prior to becoming Chief Growth Officer, Britney was Vice President of Entertainment Marketing Solutions Isobar China Group. She pioneered the development of IP for Isobar China, working closely with Dentsu Group in Japan to create unique opportunities that combined entertainment, social and content to connect to commerce. This disruptive new model has produced significant business success for Isobar clients in China.
Britney has more than 20 years of professional experience. She was previously the founder and general manager of Trio Isobar, a subsidiary of Isobar China Group. She majored in fashion marketing in college and has more than a decade of experience in integrated entertainment marketing and public relations before joining advertising industry.
作为安索帕集团中国首席成长官，白玉莹（Britney Pai）专注于为安索帕发展新的业务增长领域，尤其是新产品和服务的开发。白玉莹是安索帕品牌商务（Brand Commerce）理念的坚定拥护者。她认为除了品牌的建立之外，在数字时代，应该透过科技的手段创造交易的机会，为客户带来实质的帮助。
在担任首席成长官之前，白玉莹任安索帕集团中国娱乐营销解决方案副总裁。她率先帮助安索帕集团中国开发IP资源，并与日本电通集团密切合作，创造了独特的合作形式，将娱乐、社交和内容结合起来，并与商务连接。这种突破性的新模式帮助众多客户在商业上取得了重大成功。
白玉莹拥有20多年从业经验，在此之前，白玉莹是安索帕集团中国旗下意淩·安索帕的创始人、总经理。她大学主修时尚营销专业，在加入广告行业之前在娱乐场景整合营销与公关领域拥有超过十年的经验。
Sponsors and Partners
Corporate Gold Partners
A very special thanks to our Corporate Gold Partners, exclusive supporters of the Swedish business community in China
Corporate Silver Sponsor
Scandic Far East Group
Scandic Foods Asia focuses on bringing healthy and delicious Scandinavian products to the Chinese and Asian market. From our Asian Distribution center in the Shanghai Free Trade zone and our Jiuting China distribution center we can supply top Scandinavian brands.
http://www.scandicfoodsasia.com/
