his course focuses on the pain points of short video creation in the B2B industrial field. Addressing issues such as low production efficiency, high professional dependence, and fragmented AI tool application, it constructs a three-dimensional teaching system of "Theoretical Dissection + Case Analysis + Practical Exercises."

 课程以 AI Agent 为核心驱动力，从主流平台趋势解析入手，逐步深入 B2B 短视频创作基础方法、AI 工具链实操、工作流搭建等关键环节，带领学员完成从文案撰写、素材生成到短片制作的全流程实践，最终帮助学员掌握系统化的 AI 驱动短视频创作能力，搭建可落地的 AI Agent 工作流，实现 B2B 短视频内容的规模化、精准化产出。 

With AI Agent as the core driving force, the course starts with an analysis of mainstream platform trends and gradually delves into key links such as basic B2B short video creation methods, AI toolchain practical operations, and workflow construction. It leads students through the full-process practice from copywriting and material generation to short film production, ultimately helping students master systematic AI-driven short video creation capabilities, build implementable AI Agent workflows, and achieve large-scale, precise output of B2B short video content.

●      掌握 B2B 短视频内容创作方法 Master B2B short video content creation methods

●      理解短视频营销传播逻辑 Understand the logic of short video marketing and communication

●      拆解 AI 营销短视频创作流程 Deconstruct the creation process of AI marketing short videos

●      学会利用 AI 工具创作提效 Learn to use AI tools to improve creation efficiency

●      学会系统化搭建 AI Agent 让 AI 内容更精准 Learn to systematically build AI Agents to make AI content more accurate

模块一：破冰互动 + 主流短视频平台趋势解析

Module 1: Ice-breaking Interaction + Analysis of Mainstream Short Video Platform Trends

（一）破冰互动

(I) Ice-breaking Interaction

1.    抛出 B2B 行业短视频创作痛点，引发学员互动讨论。 Present pain points of short video creation in the B2B industry to spark interactive discussion among students.

2.    引导学员分享当前短视频运营遇到的难题。 Guide students to share the challenges they currently encounter in short video operations.

3.    鼓励学员交流 AI 工具应用的心得与经验。 Encourage students to exchange insights and experiences in applying AI tools.

（二）主流短视频平台趋势解析与应对策略

(II) Analysis of Mainstream Short Video Platform Trends and Response Strategies

1.    抖音：分析 B2B 短视频流量获取逻辑与内容适配方向。

Douyin: Analyze the logic of B2B short video traffic acquisition and the direction of content adaptation.

2.    视频号：梳理 B2B 企业私域联动的短视频运营要点。

WeChat Channels: Sort out the key points of short video operations for B2B enterprises linked with private traffic.

3.    小红书：总结 B2B 工业品内容种草的核心玩法。

Xiaohongshu: Summarize the core gameplay for B2B industrial product content "seeding."

4.    输出三大平台的针对性运营应对策略。 Output targeted operational response strategies for the three major platforms.

模块二：B2B 短视频创作基础方法

Module 2: Basic Methods for B2B Short Video Creation

1.    账号内容定位：明确品宣、产品、招聘、知识四大类账号的运营方向。

Account Content Positioning: Define the operational direction for four types of accounts: brand promotion, product, recruitment, and knowledge.

2.    内容选题策划：掌握 B2B 工业短视频的选题技巧与方向规划方法。

Content Topic Planning: Master the topic selection techniques and direction planning methods for B2B industrial short videos.

3.    文案创作技巧：学习符合 B2B 调性的短视频文案撰写要点。

Copywriting Skills: Learn the key points of writing short video copy that aligns with the B2B tone.

4.    素材获取路径：梳理 B2B 工业短视频的素材来源与合规获取方式。

Material Acquisition Paths: Sort out the sources and compliant acquisition methods for B2B industrial short video materials.

5.    剪辑实操技巧：掌握 B2B 工业短视频的剪辑逻辑与工具使用方法。

Editing Practical Skills: Master the editing logic and tool usage for B2B industrial short videos.

模块三：短视频与 AI 技术结合案例分享

Module 3: Case Sharing of Short Video and AI Technology Integration

1.    素材补充类：展示 AI 如何快速补充工业产品实景、原理示意图等稀缺素材。

Material Supplement: Demonstrate how AI quickly supplements scarce materials such as real scenes of industrial products and principle diagrams.

2.    科普类：拆解 AI 辅助制作技术科普短视频的全流程。

Science Popularization: Deconstruct the full process of AI-assisted production of technical science popularization short videos.

3.    口播类：分享 AI 生成口播脚本 + 配音的高效创作案例。

Talking Head: Share efficient creation cases of AI-generated talking head scripts and voice-overs.

4.    特效类：举例 AI 特效在工业产品展示短视频中的应用场景。

Special Effects: Give examples of the application scenarios of AI special effects in industrial product display short videos.

5.    节日活动类：参考 AI 助力 B2B 企业节日营销短视频的制作思路。

Holiday Activities: Reference the production ideas for holiday marketing short videos for B2B enterprises assisted by AI.

模块四：AI 工具链实战应用

Module 4: Practical Application of AI Toolchain

（一）AI 工具创作短视频文案的方法

(I) Methods for Creating Short Video Copy Using AI Tools

1.    AI 文案工具选择原则与主流工具推荐。 AI copywriting tool selection principles and recommendations for mainstream tools.

2.    掌握 AI 文案生成的核心方法论与 Prompt 撰写技巧。 Master the core methodology of AI copywriting generation and Prompt writing skills.

3.    多场景文案实操演示，覆盖产品介绍、技术科普等方向。 Multi-scenario copywriting practical demonstrations, covering directions such as product introductions and technical science popularization.

4.    分组进行 AI 文案创作实操练习。 Conduct group practical exercises for AI copywriting creation.

（二）AI 工具创作视频素材的方法

(II) Methods for Creating Video Materials Using AI Tools

1.    AI 图片 / 视频工具选择标准与主流工具介绍。 AI image/video tool selection standards and introduction to mainstream tools.

2.    学习 AI 素材生成的实操技巧，提升素材匹配度。 Learn practical skills for AI material generation to improve material matching.

3.    掌握 AI 模板海报、短片的制作流程与优化方法。 Master the production process and optimization methods for AI template posters and short films.

4.    分组完成 AI 素材生成与模板应用实操练习。 Complete group practical exercises for AI material generation and template application.

模块五：【工作坊】带有文案配音的 AI 短片制作

Module 5: [Workshop] AI Short Film Production with Script and Voice-over

1.    每组组建短视频创作团队，明确文案编导、AI 素材生成、剪辑制作分工。 Each group forms a short video creation team, defining the division of labor for copy directing, AI material generation, and editing production.

2.    围绕命题完成从文案创作、素材生成到剪辑合成的全流程制作。 Complete the full-process production from copywriting and material generation to editing and synthesis around a given topic.

3.    各组展示成品短片，分享创作心得与实操难点。 Each group displays the finished short film and shares creation insights and practical difficulties.

模块六：短视频创作 AI Agent 扣子工作流搭建

Module 6: Building Coze Workflows for Short Video Creation AI Agents

1.    工作流在 B2B 短视频创作中的核心意义：

The Core Significance of Workflows in B2B Short Video Creation:

 标准化创作流程，减少人为操作误差，保障内容输出稳定性。 Standardize the creation process, reduce human error, and ensure content output stability.

提升内容生产效率，实现短视频的规模化、批量化产出。 Improve content production efficiency and achieve large-scale, batch output of short videos.

降低创作门槛，让非专业人员也能参与 B2B 短视频制作。 Lower the creation threshold, allowing non-professionals to participate in B2B short video production.

强化内容精准度，让 AI 生成内容更贴合企业业务场景和需求。 Strengthen content accuracy, making AI-generated content more aligned with corporate business scenarios and needs.

2.    AI Agent 扣子核心逻辑讲解。 Explanation of the core logic of Coze AI Agents.

3.    工作流搭建实操教学。 Practical teaching of workflow construction.

4.    工作流个性化适配指导。 Guidance on personalized workflow adaptation.

5.    组织小组讨论优化工作流，每组完成一个专属工作流搭建。 Organize group discussions to optimize workflows, with each group completing one exclusive workflow construction.

6.    各组展示搭建成果，分享工作流设计思路。 Each group displays the construction results and shares workflow design ideas.

模块七：短视频推广策略

Module 7: Short Video Promotion Strategies

1.    短视频推广工具简介与功能特点梳理。 Brief introduction to short video promotion tools and sorting of functional features.

2.    输出 B2B 短视频的平台推广策略与投放要点。 Output platform promotion strategies and placement key points for B2B short videos.

3.    分析短视频平台政策变化对推广策略的影响。 Analyze the impact of short video platform policy changes on promotion strategies.

模块八：B2B 企业直播运营

Module 8: B2B Corporate Live Streaming Operations

1.    主流 B2B 直播形式介绍与选择建议。 Introduction to mainstream B2B live streaming formats and selection suggestions.

2.    设计直播互动环节，掌握引导用户留资的实操技巧。 Design live interaction segments and master practical techniques for guiding users to leave contact information.

3.    梳理完整的 B2B 直播流程，明确各环节执行要点。 Sort out the complete B2B live streaming process and clarify the execution points for each stage.

4.    分享 B2B 直播的日常运营与复盘方法。 Share daily operation and review methods for B2B live streaming.

模块九：总结与答疑

Module 9: Summary and Q&A