Event Details

Do you know how personal branding can amplify and empower your career and business? With competition ever-increasing, understanding the power of a personal brand can be your ticket to standing out from the crowd.

Join BritCham Shanghai for a personal branding seminar on Tuesday, 19 January 2021. In this seminar, we will discover how a brand is created based on the expectations, memories and desires that it is associated with. Our experts will equip you with practical techniques to build your personal brand and leverage that brand to take your career to the next level.

We will welcome two speakers from sHeroJackie Xu, Senior Career Coach at Hilaya and Catherine Kang, Co-founder of PhiSkin and CEO PhiSpace BioTechnology. During the seminar, they will share:

  1. Inspirational stories of personal branding journey of successful business leaders
  2. The framework of personal brand creation and communication with examples of best practices from their personal experience and top brands around the world
  3. Dos and don'ts of personal branding in today's connected world

Following this, there will be a Q&A session.

Join us on 19 January 2021 from 2:00 pm – 4:30 pm!

Running Order:

2:00 pm: Registration

2:30 pm: Welcome remarks & introduction 

2:35 pm: Presentation

3:20 pm: Q&A discussion

4:00 pm: Closing remarks & networking

4:30 pm: Event ends


The programme is presented by sHero whose mission is to empower women through education, employment and engagement.

About BritCham Shanghai Committees:

The British Chamber of Commerce Shanghai has committees comprising of member companies across a range of business sectors. Representing a core group of professionals within their respective industries, committee members actively participate in Chamber activities by sharing expertise, identifying key issues of interest and driving year-round programming.

The HR Committee:

To become the HR Business Partner, providing guidance, support and advice to Chamber members. By facilitating a collaborative network of HR Professionals, Business Managers, and Industry Experts working together in a spirit of continuous improvement, we seek to help Chamber members ensure more effective selection, development, performance, reward and retention for their employees.

The Women in Business Committee:

The Women in Business (WiB) Committee supports female members and friends to build a community of professional women in the Shanghai business community who proactively create connections and opportunities with and for each other.

For more details about BritCham Shanghai committees, please contact Jun.Wang@britishchambershanghai.cn.


In case of cancellation, please kindly note you must email the BritCham Shanghai Event staff Hilary.Wu@britishchambershanghai.cn before 12 pm, 15 Jan. Due to the service charges of Event Bank and online payment platforms, we can only partially refund up to 90% of your ticket price. The refund will be processed within 14 days after the event via your original payment method. However, it is non-refundable for a cancellation request made beyond the above-mentioned timeframe.


  • Jackie Xu (COO at ProtoChain (Shanghai) Information Technology Co. Ltd.)

    Jackie Xu

    COO at ProtoChain (Shanghai) Information Technology Co. Ltd.

    CMO / Senior Career Coach at Hilaya, LLC
    sHero Coach/Mentor/Sponsor

    Jackie has over 20 years’ experience in leadership positions in the marketing communication and technology industry, including as the China CEO of MullenLowe Profero, a 4A advertising agency, and as the Managing Director of Edelman Shanghai, a global PR firm. She has extensive hands-on experience in many areas including strategic consulting, branding, marketing & advertising, public relations. Jackie has worked with top brands such as Apple, Unilever and Diageo. Passionate about talent development and professional skills training, Jackie also plays an active role in communities like Lean In China and sHero, providing training and coaching services to help aspiring woman achieve their potential.

    view more
  • Catherine Kang (Co-founder of PhiSkin, CEO of PhiSpace BioTechnology Ltd.)

    Catherine Kang

    Co-founder of PhiSkin, CEO of PhiSpace BioTechnology Ltd.

    CEO Coach, ICF PCC certified Coach, Team Coach.
    sHero Coach/Mentor/Sponsor

    Catherine has over 20 years experience as a leading executive manager across industries such as health & beauty, luxury goods, high-end services and retail. She has worked for some of the world’s leading brands including Tory Burch, Claire’s and Sephora, and acts as a strategic consultant for start-ups and enterprises entering the Chinese market. Catherine is a certified ICF PCC career and team coach, working with CEOs and other senior-level executives to achieve their goals.

    view more


Member Ticket

RSVP required.

Member Price RMB 100
Non-member Ticket

RSVP required.

Standard Price RMB 200


BritCham Shanghai Office

静安区成都北路333号 招商局广场 南楼 1108室
上海市, China

If you have any questions please contact Hilary Wu

Contact Organizer

Show on map