The state of the social marketplace is overwhelming to contemplate. There are over 3 billion Internet users and rising—especially thanks to the eruption of mobile access—over one billion Facebook users, and over 450 million LinkedIn users, in part due to their success in China. The world is becoming competitive like never before. An estimate puts 40% of jobs at risk of being replaced by automation, AI and various digital platforms. This means that job hunting is about to become more of a challenge, and leaves job hunters of the future with a few clear priorities to start out with. First, it is essential to sell an attractive image of yourself in this digital market—yet many traditional self-branding tools are becoming useless or uncertain. The CV increasingly looks like a waste of time, and for those already on a career track, mere networking doesn`t promise results or prosperity. So, what does it take to be more efficient at self-branding? What are the top tools, techniques, trends, and examples? The questions that flow from a head-on collision with this problem are almost endless…
Whether you are a CEO at a leading multinational firm, a startup solving a local or global challenge or an entrepreneur trying to improve the lives of millions... You must be good at Self-Branding.
Hosted by China Classifieds and partners, this multi-national gathering of successful self-branding influencers/experts is designed to help motivated people share tips, practical strategies, industry trends, and personal stories. The meeting is for those who are interested in improving the self-branding skills they have, or wish to pursue a targeted career change, or raise funds.
Takeaways:
How to build reputation and face
Understand how to win new followers, leads and build loyal fans
How to get your content spread
Be stylish and well dressed is an individual decision not something projected upon us
Be properly dressed influences all our interactions with people (personal life and career)
People judges us at all times, use it at our advantage/importance of first impression
Branding isn't about logos, colors or even your personal bio
Yet personal branding is essential for everyone
Branding is a deeper understanding about yourself
Really it's about the life-long actualization of your ideals, values and beliefs
Signature Story: Build a signature story for yourself
Identify Your Uniqueness and Your Strengths
Be consistent, real and transparent.
Govern your unique value
Grow, cultivate and build a network around people that you can make an impact on.