TAICANG Marketing Workshop "Online Marketing for German SMEs"

For small and medium-sized companies in the West, Facebook, YouTube and Google have long become a central part of their online marketing strategy. In China, however, SMEs are still struggling to take advantage of WeChat, YouKu and Baidu. In order to successfully connect with buyers, suppliers, and customers, Chinese networks and search engines cannot be longer ignored.

During his two-hour workshop, Stephan Mayer will point out the advantages online marketing offers to small and medium-sized Western companies. He is going to talk about the different types of WeChat accounts and Baidu advertising models and discusses the advantages and pitfalls of Baidu and WeChat.