“Building powerful Internal Communications – Best practices on developing and using impactful strategies and tools!”
Mastering internal communication is a key element to strengthen employees’ identification and loyalty with the company. Sharing corporate values, strong motivation and common mindset among all staff irrespective of function, region and personality can be a daunting task – even more so if different cultural backgrounds are involved. The Sino-German Communication Forum – that will take place for the 7th time in Shanghai – therefore sets out to discuss the following questions:
• How can an organization fully leverage the internal communication to get the employee behind the strategic focuses and ensure the effective deployment? • How can an organization establish an inclusive and integrated culture to activate the internal communication? • How can the internal communications formulate common sets of values and cultures and embracing the diversity the same time? • How can the internal communications be part of the company branding and integrated and reflected with external communications? • How can an organization best respond to cultural differences in its internal communication? • How to deploy the internal communications in an engaging and inspiring ways for every one in the organization?
Experts from the Sino-German business community will discuss these key points and approach them from a communication perspective and share their experience and best practices.