Please join us on 24th November.

Topic 1:
Traffic generation and conversion for WeChat accounts and shop
Outline:
Thomas will go through the various methods of generating traffic to a WeChat account or shop: cost-per-click advertising, viral marketing, Key Opinion Leaders and other forms of guerrilla marketing. Thomas will introduce concrete steps and third-party tools which can be used in order to effectively use each strategy, and will illustrate each approach with relevant case studies from brands in China.
Topic 2:
Designing for User Engagement in WeChat
Outline:
Andrew will explain the challenges of using WeChat as a customer service tool. How to increase engagement with users. How to architecture a CRM system which can scale, including across different locations or sub-brands. Andrew will also share several case studies from Grata's clients who managed to enhance the user experience by the successful integration of WeChat customer service.
Topic 3:
Leverage WeChat advanced functions for marketing
Outline:
Zou Bin will draw from his agency experience building WeChat customized websites in order to point at advanced features of WeChat which can be game changing for WeChat marketing: geo-localization, payment, authentication, connected objects, voice recognition and viral campaigns. Zou Bin will provide a detailed description of the capabilities of WeChat, each illustrated with real-life case studies.

No food provided, wine sponsored by CHEERS!