Event Details
An interactive Media and PR workshop with Mario Cavolo, a veteran expat entrepreneur, who has been based in Shanghai since 2000. Mario has a highly respected record of accomplishments and services delivered across diverse business sectors ranging from hospitality to events & entertainment to corporate communications & media/PR services. He is a published author of two books and monthly columnist for the Hong Kong Commercial Daily. Mario's current focus is to deliver expert services to global cruise line and luxury resort brands within the hospitality space. When in Shanghai, he runs his client practice in media/PR communications and management advisory.
Workshop Key Takeaways
'China The Big Lie?'
Mario’s acclaimed signature keynote delivers a hugely entertaining analysis of China’s place in the world, the high impact rise of the lower/middle classes and massive $6 trillion off the books cash economy. Mario’s ability to have you notice what you weren’t noticing before is remarkable as he shares this essential perspective on China.
Workshop Key Takeaways
- Crafting Great Messaging and Delivery
- First - you learn to always use sensory see/hear/feel language in your scripts
- Second - by playing to people’s “toward” or “away” motivations & interests
- Third - you learn to plug the messaging into a specific frame of language phrases and patterns.
- Fourth – you add in highly persuasive leading phrases, plus questions and voice techniques including pauses and emphasis to shape how the listener feels
- Fifth – by integrating your specific brand messaging across scripts for all stakeholders
'China The Big Lie?'
Mario’s acclaimed signature keynote delivers a hugely entertaining analysis of China’s place in the world, the high impact rise of the lower/middle classes and massive $6 trillion off the books cash economy. Mario’s ability to have you notice what you weren’t noticing before is remarkable as he shares this essential perspective on China.
- China has far more wealth and household cash than imagined. Where is it? Implications?
- China's off the books, uncounted cash economy is 3X larger than the USA cash economy
- China’s place in the global macroeconomic cycle beyond mainstream views
- Fascinating real world stories reveal a much more realistic predictive ability of the future
- Specific Industry insights and economic comparisons including automotive, households, PBOC deposits, real estate, the service sector, tourism, retail, ecommerce
- Millions of street merchants earning 10x more than you know; all cash all off the books
