Generating ROI Through Effective Event Marketing

Running effective events that deliver return on investment and develop the company brand is a key element of marketing.Whether you are organising small seminars, workshops and webinars, large multi-stakeholder conferences or community fundraisers, it is vital to consider a number of factors during planning and execution and after the event.Defining your core objectives in terms of ROI is key, from gauging the profile of attendees and sponsors to lead generation, brand building and broadening your marketing database. It is also crucial to measure ROI vs budget; to make sure everything runs smoothly on the night; and to deliver and track post-event follow-up activities.

Kiran Patel, Marketing and Events Director at Lehman Brown, and Olivia Ji, COO of EventBank, will discuss event best practices and how you can utilize and optimize data and technology to generate ROI.