Target Group 目标人群

• Management staff, R & D personnel, Customer manager, project manager, product manager
• 管理人员，业务人员 ， 研发人员 ，客户经理 ，项目经理 ， 产品经理

Introduction 课程简介

• The finance course non-financial managers is aimed to simulate the various business activities of the enterprise, and to deduce the principle of raising, distributing and transforming business resources vividly,to introduce financial concepts and related knowledge, and to explore the source of enterprise value.
• Participant should try to carry out comprehensive cost control, strengthen the awareness of cash flow, improve the efficiency of capital operation, grasp the financial language of enterprises, and learn profits. Participant should use financial means to improve the level of enterprise profitability and enhance the participants' strategic execution ability.
• 非财务（经理）主管的财务管理培训课程旨在模拟企业的各项经营活动，形象演绎企业商业资源的筹集、分配、转化原则，引 入财务概念和相关知识, 探索企业价值产生的根源，尝试进行全面成本控制，强化现金流意识，提高资金运作效率，掌握企业 财务语言，学习利用财务手段改进企业盈利水平，提升学员对企业的战略执行能力。

Your Benefit 你的收获

• Understand the basic elements of business activities and make use of these elements to enable the company to operate in coordination and make profits.
• Determine the working objectives and how to communicate effectively with other departments to achieve efficient operation.
• How to measure corporate earnings and cash flow through the value created by each team.
• Interpret the story behind the financial statements, analyze and utilize relevant information.
• Cultivate overall ideas and create value for the company.
• 理解商业活动的基本元素，利用这些元素使公司协调运作并赢利
• 决定工作目标，如何与其他部门有效的沟通以达到高效的运作
• 如何通过每一个团队创造的价值来衡量公司盈利和现金流
• 解读财务报表数字背后的故事，分析和利用有关信息
• 培养全局观念，为公司持续创造价值

Content 课程内容

• Master basic financial knowledge

- Balance sheet

- Profit and loss statement

- Cash flow statement

• Establish business awareness

- SBM provides an experience for the trainees to build a better business sense.

- We will make strategic decisions for our company, strive to find customers and try our best to meet the needs of customers.

- In the market environment, the price strategy is formulated and ultimately responsible for the decisions they make.

• Understand business decisions

- SBM enables trainees to feel the importance of making the right business decisions .

- It helps trainees to make the right high quality business decisions on the basis of analyzing information through business simulation.

- At the same time, it helps trainees understand how business decisions affect the ultimate profits of enterprises better.

• Master the business language

- SBM uses vivid lessons to help trainees build up a macro business sense and talk about management from the perspective of managers.

- It helps trainees vividly understand how to run businesses and how to increase sales and learn how to find the new opportunity of making benefits.

- At the same time , by strengthening internal communication among different functional departments so as to make the profit of enterprise maximum.

• 模块一：掌握基本财务知识

- 资产负债表

- 损益表

- 现金流量表

• 模块二：建立商业意识

- SBM为学员提供了一次经营自己公司的经历，从而使其建立起更好的商业意识；

- 他们会为自己的公司做出战略决策，努力寻找客户并尽力满足客户的需求；

- 在激烈的市场环境中制定价格策略，并最终对他们做出的决策的结果负责。

• 模块三：理解商业决策

- SBM让学员深刻的感受到做出正确的商业决策的重要性；

- 通过经营模拟的学习方式，帮助学员在分析信息的基础上做出正确的高质量的商业决策；

- 同时，有助于帮助学员更好的理解商业决策是怎样影响到企业的最终的利润。

• 模块四：掌握商业语言

- SBM运用鲜活的教训帮助学员建立起宏观的商业意识，站在管理者的角度谈经营，

- 使学员深刻理解应怎样经营企业，如何通过对客户更好的理解来增加销售，

- 学习寻找新的获利机会，并通过加强不同职能部门的内部沟通从而使得企业的利润最大化。