DCCC is happy to present this meticulously crafted Financial Management for Non-Finance Managers course. Designed to empower professionals with non-finance background, this program equips participants with essential tools to confidently navigate financial complexities.

DCCC邀请非财务专业人士学习的本次线上财务管理课程，通过洞悉背后原理并使用必要财务工具，获得自由应对复杂财务问题的自信，让财务知识在决策过程起到关键作用。

DATE & TIME日期时间

2024.4.12 9:00-16:00

VENUE地点

Online线上

LANGUAGE语言

Chines中文

PRICE价格

Member Ticket: RMB1680/Person

Group Ticket For 5(or more): RMB1600/Person

会员：1680元/人

团体（5人起)：1600元/人

Course Overview

Every manager must engage with finance, which is not just about calculating figures but recording the entire spectrum of business activities in numeric form. This course aims to equip non-financial managers with essential financial literacy to decipher the true meaning behind financial data and make informed decisions. It uses plain language to explain complex financial concepts, relates them to real-world business situations, and provides analytical tools to help understand financial statements and manage costs effectively.

This course ensures that non-financial professionals can grasp the financial implications of their daily work, enabling them to think strategically about finances and align all business activities with the ultimate goal of creating value for the organization.

What You'll Learn

1. Understand the connection between the three core business concerns and financial management.
2. Interpret the primary information conveyed by the three main financial statements (Balance Sheet, Income Statement, and Cash Flow Statement).
3. Comprehend how eight major principles of financial handling impact business operations.
4. Grasp the logic of cost structures through a clear visual representation.
5. Identify and apply 28 control points for cost management to maximize profitability.
6. Utilize the Porter's Five Forces framework for industry analysis.
7. Develop a systematic financial mindset to optimize business value creation.

COURSE OUTLINE

1. Understanding Business Success through Financial Insights

• View the business landscape through a financial perspective.
• Relate the first steps in business operations to financial considerations.
• Recognize the financial implications of everyday business activities.

2. Gaining Command Over Financial Statements

• Overview of components within financial reports.
• Understanding the Balance Sheet: assets, liabilities, and owners' equity snapshot.
• Unpacking the Income Statement: revenues, cost of goods sold, and operating profit.
• Case Study Analysis: Linkages between Profit and Loss statement accounts and economic events.
• Exploring the Cash Flow Statement as the bloodline of the organization: cash flows from operating, investing, and financing activities.

3. Assessing Market Dynamics and External Relations

• Managing receivables: exploring selling strategies, payment terms, and the pros and cons of provisions for doubtful debts.
• Financial aspects of procurement: negotiation challenges in a buyer's/seller's market and factors affecting financial performance.
• Application of the Porter's Five Forces model for competitor analysis.
• Examining discretionary spending: low-value assets, sales expenses, and administrative costs.
• Case Study Analysis: Recording biological assets in expenses.

4. Dimensions of Cost Control

• Distinguishing characteristics of production processes: fixed vs. variable costs, production costs vs. operating costs.
• Utilizing a cost logic map to identify key control points for cost optimization.
• Investigating the intricacies of inventory management, such as valuations and inventory turnover ratios.
• Case Study Analysis: How inventory valuation affects reported profits.

5. Establishing a Financially Informed Decision-Making Process

• Listening to the story told by numbers.
• Understanding the cash conversion cycle.
• Group Discussion: Inspiring strategic choices and implementation through a financial lens.

TRAINER

Hei Hong Jie, Eddic Chief Lecturer

Ms. Yang Dongmin, a Gold Medal Trainer at Eddic China, brings over 38 years of professional experience, including more than 20 years specializing in finance. She has successfully navigated complex financial scenarios, secured a 4% rise in export tax rebates for egg powder in 2005, and led strategic cost-saving initiatives during her time with the Tyson Group. At Da Cheng Group, she used her financial acumen to streamline operations, restructure divisions, and oversee strategic changes, transforming a loss of 190 million yuan to a profit of 230 million yuan within two years, doubling the company's share price and resolving public image crises. She also established robust financial controls and systems crucial for preparing companies for successful IPOs.

Partial service customers: Tyson Group, Da Cheng Group, Chunxue Food, Vanke Tianjin, branches of China Petrochemical Corporation (Sinopec), several subsidiaries of State Grid Corporation, Bank of China, ICBC, Agricultural Bank of China, China Everbright Bank, China Resources Power, Southern Airlines, a provincial government agency, CITIC Group, Dagang Oilfield, Shengli Oilfield, Tongfang Co., Ltd., Zhaoyi Technology, Sun High-tech, and many others.

CANCELLATION

If you cannot attend an event for which you have registered, please cancel your registration no later than 3 business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.

ABOUT EDDIC

Eddic training center (china) is a leading provider of enterprise-level training services. Founded in 2003, eddic currently has more than 800 instructors who focus on enterprise-level training area. The company has served for more than 3,500 companies with professional customized training solutions. Adhering to the concept of "value-added courses and innovative services", eddic provides training solutions for enterprises to cultivate talents.

课程概述

财务不仅仅是算账和管钱，它记录了企业全面的经营活动。具备财务思维的人能敏锐地捕捉到数据背后的真相。随着业务的发展，企业越来越关心财务问题，财务知识成为中层管理人员关注的内容。如何从报表中看懂企业的财务状况，进而做出财务决策，是企业管理层面临的重大挑战。

本课程用通俗易懂的语言，深入浅出地讲解财务基本概念，结合企业实际，分析财务环境，为学员提供财务分析工具，以简单方式理解深奥的财务知识。最终目的是让业务人员知道自己的业务活动在财务上如何表现，会产生什么影响；再用财务的逻辑思考业务问题，让企业的各种活动紧密围绕"创造价值"这一主题展开。

学习内容

1. 了解企业开门3件事与财务的关系
2. 读懂财务3大报表带来的主要信息
3. 掌握财务处理的8大重要原则对业务的影响
4. 认清成本逻辑一张图
5. 抓住向成本管理要利润的28个管控点
6. 学会运用行业分析"五力图"
7. 建立一套完整的财务思维用以提升业务价值

目标学员

企业总经理、事业总监、部门经理、财务人员、业务骨干

课程大纲

1. 怎样通过了解财务知识来看清企业兴衰？

• "财"眼如何看世界
• 企业开门三件事
• 日常业务背后的财务实质

2. 如何鸟瞰财务报表，从而掌控企业大局？

• 财务报告包括哪些？
• 为你的家底拍张照，认识资产负债表
• 为赚钱的过程拍视频，得到利润表
• 现金流量表是企业的血液

3. 认清行业大势，把脉购销外部关系

• "爱我的人伤我最深"，应收账款的背后
• "火眼金睛"识对手，毛利率与产能的平衡
• 采购活动背后的财务信息
• 还有什么花钱的地方？

4. 成本的控制体现在哪些维度

• 各有千秋的生产过程
• 向成本管理要利润
• 存货的"大学问"

5. 构建财务思维，实现价值提升

• 学会听数字说话
• 现金到现金绕了一圈的故事

培训讲师

杨冬敏，易迪思中国，金牌讲师

杨老师从业38+年，其中在财务岗位20+年，积累了丰富的实战财务经验和管理经验，具备了多产业链的管理前瞻性战略眼光及统筹运营能力，善于以敏锐的洞察力发现企业瓶颈问题，尤其在制定规范财务体系方面具有独到的见解，同时具有良好的沟通谈判技巧及成本分析的能力，成功为企业落地多个降本增效的业务项目。

1. 于2005年主导蛋粉出口退税率上调4%，获国税函1175号批复，使得本企业及整个行业因此而受益；
2. 在泰森集团负责运营时，基于财务背景出身，有效的挖掘降本开源、业财融合的关键点，大胆调整战略布局，使企业当年减亏500万元。
3. 将泰森集团集采策略实施落地，统筹供应链管理，第一年降本达2000万元；
4. 在担任大成集团CEO特别助理期间，利用财务思维，盘点资产、人员、渠道，重新确定各事业部产品定位，调整高层组织架构，投入重点改造，新建末端项目，第一年扭亏为盈1.9亿、第二年盈利2.3亿，2年内股价成长3倍，解决了公众形象危机。
5. 创建大成集团内控部门，制定流程、搭建体系，为企业成功上市打下了必要基础。

杨老师基于丰富的基层实战经验及良好的协调沟通能力，可以将企业各部门的问题予以统筹思考处理，这对于当今时代的企业如何降低内耗、提高对外应变能力有着极大意义的帮助。杨老师所讲授的管理经验获得了众多企业家及管理机构的高度认同。

部分服务客户：泰森集团、大成集团、春雪食品、万科天津、中石化某局、华南石油公司、国网多家供电公司、中国银行、工商银行、光大银行、农业银行、华润电力、南方航空、某省直属机关、中信集团、大港油田、胜利油田、同方股份、卓易科技、太阳高科技等等多家企事业单位。

取消政策

如果您无法参加已注册的活动，请在活动开始前3个工作日内取消，否则活动费用不予以退还。

关于易迪思

易迪思(中国)培训中心是中国领先的企业级培训服务供应商，始创于2003年，目前机构 拥有超过800多位合作讲师，专注于企业级培训领域。目前总累计已为超过3500余家企业 提供定制化培训解决方案。易迪思结合 17余年培训服务的经验，针对企业的管理实际，不断总结，形成了独具特 色的培训课程体系和咨询辅导系统。并且与国内外优秀企业、机构交流合作，开展 标杆学习、主题论坛、沙龙交流等特色服务，为企业管理者、学员搭建一个多 样化的学习平台。易迪思每年服务客户超过 1000 家，每年开办的展示课、 公开课、内训课超过 8000 场次，其中包括 300 余家全球 500 强的在华投资企业。