Objectives 课程目标

This program aims to increase communication effectiveness of experts with particular knowledge /technology background when they deliver suggestions, ideas and proposals in business environment.

日常工作专注于专项职能如研发或财务等领域的人员在进行横向沟通或向决策层汇报时常因专注技术细节而忽略沟通结果，损失影响力，降低效率。

At the end of the course, the participants would:

课程结束时，学员们将

· take on new perspective, value and focus based on the needs of audience;

转换沟通时的视角和价值观，聚焦沟通对象的需求；

· understand the purpose (why) of running work review meeting, regular team meeting , cross-functional meeting and client meeting;

了解向上汇报、项目例会、业务部门沟通和协作对外时的沟通重点；

· put more emphasis on delivering conclusion, idea and suggestion, rather than information;

明确数字不是沟通的目的，结果和建议才是；

· learn how to organize information in a logical yet friendly way to enhance the conclusion (core message);

运用信息构架模式突出核心信息，组织支持数据（FABE，金字塔结构，闭环式沟通模型）

· familiarize with visual thinking principles;

普及视觉思维的原则，精确数字呈现的效果；

· grasp basic storytelling techniques;

运用"讲故事"的技巧增加影响力。

Course Outline 课程大纲

Chapter1 Converting Technology to Power 技术沟通的转换之路

· Perspective - functional/technological to big picture

视角 - 点状视角到全面视角的转换

· Value - technical perfection to user experience

价值观 - 技术完美到用户体验的转换

· Responsibility - information to conclusion

责任 - 从数字到结论

· Focus - What to Why

过程 - 从what到why

· Delivery - Risk analysis to Contingency plan

交付 - 从风险到预案

· Possibility - No to Yes

可能 - 从"No" 到"Yes"

Chapter2 Audience Analysis - say what they want to hear 说对方想听的-明确需求和目的

· Talking up - to support decision making, action, contingency

向决策者汇报-帮助达成决策，风险预案和行动计划

· Project meeting - update status, discuss deviation, push forward, compete for resource

项目例会 - 通报进展，讨论偏差，施加影响，争取资源

· Cross functional collaboration - technical training, process education, support gaining, suggestion providing

与业务部门协作 - 专业教育，普及流程，获得支持，提供建议

· External meeting - demonstrate respect, enhance brand, part of negotiation

对外沟通 - 表示尊重，品牌形象，谈判手段

Chapter 3 Influence Power - A Personal Approach 影响力 - 因人而异的策略

· Knowing your audience - audience analysis

了解你的听众 - 听众分析

· Exercise - analysis your audience with a list of questions

练习 - 用问题清单分析你的听众

· How personality styles affects your influence power

个人风格如何影响受众体验

· Your migration strategy - speaking to a person with remote style

如何与风格差异明显的人沟通？- 调整策略

Chapter 4 Core Message and the Frame of Information 言之有物-设定核心和框架

· Your conclusion - core message

你的结论 - core message

· Application of Pyramid structure in frame

金字塔结构在信息组织中的运用

· Feature/Advantage/Benefit/Evidence

分清Feature/Advantage/Benefit/Evidence

Chapter 5 Visual Presentation - 10-Second Rule 十秒钟的视觉重点-数字呈现

· Pros & Cons when using chart, graph and picture

表格、图标的制作和运用

· "Show me the numbers"…. power or trap?

到底多少数字？

· Applying visual thinking principle to stand out the core message

视觉思考规律对呈现的影响

Chapter 6 Storytelling 讲故事-增加影响力

· The powerful 5-step story format

好故事的五大因素：

· How to develop each step

每一步如何升级

· Your story

你的故事