The digital landscape in China differs significantly for B2B compared to other markets. Moreover, the pandemic has brought about substantial changes, accelerating the digital transformation within B2B in China over recent years. As a result, this now demands a fresh understanding of the right marketing channels for communicating with potential Chinese customers.

The sales process has become more digital, providing increased opportunities to find new customers in China through digital platforms. Consequently, the significance of visibility and controlling how your company and its products/services are presented has grown and, at the same time, become more challenging. This is because everything digital needs to be tailored for China, in China.

If you want to learn more about China's new digital landscape and the opportunities for your company to enhance its visibility, join our webinar where our speakers from NBH will provide an overview of the digital landscape in China and how businesses can leverage digital channels to create business opportunities. We will also have a company share their experiences and approaches to increasing visibility.

During the seminar, we will highlight the following topics:

1. WeChat How can companies gain thousands of relevant followers from their own industry?
2. Website How can you optimize your company's website for speed and visibility to your Chinese target audience?
3. Baidu SEM How can businesses create business opportunities through China's largest search engine?
4. Industry Articles (PR) How can companies get dozens of Chinese media outlets within their industry to cover their company?

中国 B2B 的数字环境，相比其他市场存在显著差异。疫情带来巨大变化的同时加速了中国B2B领域的数字化转型。因此，有必要重新了解与潜在中国客户沟通的正确营销渠道。

销售流程变得更加数字化，为通过数字平台在中国寻找新客户提供了更多机会。因此，对公司及其产品/服务呈现方式的控制及可见性显得尤为重，同时也更具挑战性。这是因为一切数字化在中国都需要量身定制。

加入我们的研讨会，更多地了解中国的新数字格局以及提高公司知名度。来自 NBH 的演讲者将概述中国的数字格局以及企业如何利用数字渠道创造业务机会。我们还将邀请企业分享他们提高知名度的经验和方法。

研讨会期间，我们将重点讨论以下主题：

微信企业如何才能获得行业内数以千计的相关关注者？

网站 您如何优化您公司的网站，以提高中国目标受众的速度和可见度？

百度SEM 企业如何通过中国最大的搜索引擎创造商机？

行业文章 (PR) 企业如何才能获得行业内数十家中国媒体的报道？

SPEAKER | 分享嘉宾

Jonathan Kullman

Founder and CEO of NBH

Richard Hårdänge

Partner and the Chief Commercial Officer of NBH

LANGUAGE | 语言

English | 英文

VENUE | 地点

Online meeting | 在线

Meeting link will be sent to you via email one day before the event

TICKET | 票价

Member: Free | 会员免费

Non-member | 非会员: RMB 150

ABOUT NBH | 关于NBH

NBH is an expert on digital Marketing in China. With the expertise in Chinese online consumer behavior, NBH helps to position global brands on the Chinese digital market, strives to enable brands to become top of mind in their specific industry and specified target audience.

All services of NBH are to support brands reaching their goals and deliver measurable business objectives through digital marketing in China.

NBH——中国数字营销专家。凭借对中国在线消费者行为的专业知识，NBH帮助全球品牌在中国数字市场上定位，努力使品牌成为其特定行业和特定目标受众的首要关注点。NBH的所有服务都是为了支持品牌实现其目标，并通过中国的数字营销实现可衡量的业务目标。