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Aldo Spaanjaars, Owner of Dragon Strategies, together Sandrine Zerbib, President of BAOZUN Brand Management & BAOZUN Europe, has co-authored the intriguing book "Dragon Tactics: How Chinese Entrepreneurs Thrive in Uncertainty"(2022), which presents a potent mix of China's four-thousand-year-old history, and management methods that borrow as much from Confucianism as from new technologies.
In this webinar, they will explore a unique approach to business by analysing everything from the unexpected philosophies of Chinese leaders on competition, risk, profit, and failure to the role of family, which define the cultural spirit of a wolf pack: its observation skills, its respect of the leader's authority, its embrace of flexibility, and more.
Dragon Strategies所有人Aldo Spaanjaars, 和宝尊品牌管理、宝尊欧洲的董事长Sandrine Zerbib，共同出版了"龙策略：中国企业如何在不确定中蓬勃发展"(2022)一书，展示了中国四千年历史与管理方法的有力组合，这些管理方法既借鉴了儒家思想，也融入了新技术。在本次网络研讨会中，两位作者将通过分析中国商业领袖在面对竞争、风险、利润、以及失败的出人意料的哲学，及其他们所扮演的家庭角色等方面，来探索一种独特的商业途径。它恰好定义了狼群的文化精神：敏锐的观察力、对领导权威的尊重、对灵活性的信奉等等。
Event Details | 活动详情
Date: June 13th 2023 | 2023年6月13日
Time: 3pm - 4pm (CN) | 中国时间下午3-4点
Speaker: Aldo Spaanjaars, Owner of Dragon Strategies and Sandrine Zerbib, President of BAOZUN Brand Management & BAOZUN Europe | Dragon Strategies所有人, Aldo Spaanjaars 和宝尊品牌管理&宝尊欧洲董事长, Sandrine Zerbib
Language: English | 英语
Venue: Online Teams Meeting. The link will be sent via email before the event. | 线上Teams会议，会议链接将在活动前通过邮件发送给您。
Ticket: Free for members. RMB 150 for non-members. | 会员免费，非会员人民币150元
Speakers
Aldo
Spaanjaars
Owner at Dragon Strategies
Since 1992, Aldo Spaanjaars has been involved in business in China, building bridges between Chinese and
Western cultures. His vast China understanding, and experiences range from creating award-winning
advertising, managing sports and fashion retail chains to investment management.
Currently managing his own China advisory firm, Dragon Strategies, until end 2022 Aldo was Executive Vice
President, Outdoor at Anta Sports, the world’s 3rd largest sportswear company.
Over his 25-year career in China, Aldo was VP Operations at Fosun Fashion Group, the CEO of Lacoste
Greater China, the COO of Adidas Greater China, and is a co-founder of advertising agency J.Walter
Thompson Beijing.
His extensive business experience, both at multinationals as well as Chinese domestic firms has granted
him a unique perspective of how to become and stay successful in China as well as how to successfully
compete with Chinese companies. Having worked alongside some of China’s most successful
entrepreneurs led him to co-write the book “Dragon Tactics”: How Chinese Entrepreneurs Thrive in
Uncertainty.
Sandrine
Zerbib
President at BAOZUN
Sandrine spent 13 years at the helm of Adidas Greater China, and as she became part of the local entrepreneurial scene, she founded her own company in Shanghai (2013). By creating Full Jet which helped foreign brands establish themselves locally, she was part of the digital shift that China was undergoing and which heralded an intense wave of innovation, in terms of e-commerce, retail and the way we approach consumers.
