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Amongst a sea of brands, and endless content, one of the biggest challenges brands face today is effectively connecting with their target audience, both online and offline. Often, marketing initiatives can feel like marketing into the void, without direct and tangible results. With an ever-changing communicational landscape, and ever-increasing number of touchpoints, what we aim to explore is how to avoid exactly that. In this webinar we will try and provide some insights around how to effectively reach your target audience, in a cost-efficient way through "KOL Grass Planting" and "Circling Effect".

About Speaker:

Siyu is the Head of Marketing, Georg Jensen China. Before joining in Georg Jensen, Siyu has more than 9 years of experience in PR and EPR in the fashion industry. Siyu has extensive experience in both luxury branding as well as fast fashion brands, as both in-house, as well as with a number of top tier agencies.

Guest speaker: Stefano Censi, GM Georg Jensen China

Event Details:

Date: 7th February 2023

Time: 4:00 - 5:00pm (Beijing)

Speaker: Siyu Ma, Head of Marketing, Georg Jensen China

Ticket: Free for Members, RMB 150 for Non-members

Venue: Online via Teams. The link will be shared via email before event.




特邀嘉宾:Stefano Censi,乔治杰生总经理

日期与时间:2023年2月7日 北京时间下午4-5点



地点:线上通过Teams, 链接将在活动开始前通过邮箱发送



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