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Amongst a sea of brands, and endless content, one of the biggest challenges brands face today is effectively connecting with their target audience, both online and offline. Often, marketing initiatives can feel like marketing into the void, without direct and tangible results. With an ever-changing communicational landscape, and ever-increasing number of touchpoints, what we aim to explore is how to avoid exactly that. In this webinar we will try and provide some insights around how to effectively reach your target audience, in a cost-efficient way through "KOL Grass Planting" and "Circling Effect".


About Speaker:


Siyu is the Head of Marketing, Georg Jensen China. Before joining in Georg Jensen, Siyu has more than 9 years of experience in PR and EPR in the fashion industry. Siyu has extensive experience in both luxury branding as well as fast fashion brands, as both in-house, as well as with a number of top tier agencies.

Guest speaker: Stefano Censi, GM Georg Jensen China


Event Details:


Date: 7th February 2023

Time: 4:00 - 5:00pm (Beijing)

Speaker: Siyu Ma, Head of Marketing, Georg Jensen China

Ticket: Free for Members, RMB 150 for Non-members

Venue: Online via Teams. The link will be shared via email before event.


由于品牌和产品的层出不穷,品牌如今面临的最大挑战之一是如何有效地在线上和线下与目标群体建立联系。通常来说,营销活动就像是"虚拟销售",所产生的影响是看不见摸不着的。随着不断变化的沟通环境和不断增加的接触点,我们的目标是解决如何避免这种情况。在本次网络研讨会中,我们将分享通过--"网红种草"和"圈子效应"的方式有效地吸引目标客户的一些方法和见解。


关于演讲嘉宾:


马思雨,乔治杰生市场负责人。在加入乔治杰生前,马思雨在时尚领域有超过9年的传统公关及线上公关的工作经历。同时,她在运营奢侈品及快时尚品牌都拥有丰富经验,包括在品牌方及与一些顶级公关公司。


特邀嘉宾:Stefano Censi,乔治杰生总经理


日期与时间:2023年2月7日 北京时间下午4-5点

演讲嘉宾:马思雨,乔治杰生市场部负责人

门票:会员免费,非会员人民币150元

地点:线上通过Teams, 链接将在活动开始前通过邮箱发送



Speakers

Tickets

  • Member Ticket

    Complimentary

    For Members and Associates of the Danish Chamber of Commerce

    Reserve Ticket
  • Non-member Ticket

    RMB 150

    Buy Ticket

Sponsors and Partners

Organizer

Gold Associates