[Fully Booked] maXcomm Shanghai 2021: "Brand Building and Sales Acceleration – How to Localize for the Chinese Market" | German Chamber of Commerce in China

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Brand Building and Sales Acceleration – How to Localize for the Chinese Market

Thursday, 2 September 2021

13:30 - 18:30, Azul Italiano - North Bund

PANEL | WORKSHOPS | KEYNOTE | NETWORKING

About maXcomm

maXcomm - one of the biggest marketing and communication forums in Shanghai! Last year, we hosted the event for the second time, with speakers from companies such as Ogilvy, Lufthansa, Alibaba Cloud, Voith, SNIEC, FC Bayern Munich, PARKLU, Intersport, and many more.

maXcomm is the German Chamber's international Marketing and Communications Forum, where comms, marketing, and sales experts join to hone their skills and brush up on industry trends. This half-day forum offers a jam-packed program consisting of panels, workshops, and keynotes, delivered by industry leaders in media, business, marketing, and sales. The audience is invited to learn, engage, network, and share experiences and best practices with fellow professionals.

What to expect?

This September, we'll explore ways to navigate change and stand out from the crowd. Participants will enjoy a high level panel discussion, four hands-on workshops, and a special keynote. The forum will conclude with networking over drinks.

Who will you meet?

Executives, leaders and managers specializing in:

• Communications (Corporate, Brand, Internal, External, Integrated, Multi-Channel, Strategic)

• Public and Media Relations

• Marketing

• Public/Government Affairs

• Public Policy

• Social Media/Digital Communications

• Community/Advocacy Relations

• Human Resources/Employer Branding

You'll meet speakers from

Bentley, TRUMPF China, MediaMonks, Lenze, Luther, Messe Düsseldorf, Storymaker and many more!

Speakers & Moderators

Bernd Pichler

Managing Director Chinese Mainland, Hong Kong & Macao at Bentley Motors

Marius Berlemann

General Manager at Messe Düsseldorf in China

Crystal Wang

Strategy Marketing Director at Lenze (Shanghai) Drive Systems

Elisabeth Türk

Head of Inhouse Sales and Business Development at TRUMPF China

Nina Kong

Strategy Director at MediaMonks China

Sean Yan

Head of Marketing at Konecranes Industrial Crane Division in Northeast Asia

Ruohan Liu

Product Operations Manager at Taobao livestreaming of Alibaba

Xiaofei Wen

Regional Director and German Products Live Streamer at German Chamber of Commerce

Damian Maib

Founder and CEO of Genuine German

Dr. Stefan Justl

General Manager at Storymaker

Raymond Kok

Partner at Luther Law Offices Shanghai

Zheng Zhang

Partner at Luther Law Offices Shanghai

Maximilian Butek (Opening Remarks)

Executive Director and Board Member of German Chamber of Commerce in China | Shanghai

Dr. Sigrid Winkler (Moderator)

Executive Chamber Manager at German Chamber of Commerce in China | Shanghai

Dr. Evelyn Engesser (Moderator)

General Manager at UNICEPTA

Daisy Zhu (Moderator)

Regional Manager Shanghai at German Chamber of Commerce in China | Shanghai

Olivia Helvadjian (Moderator)

Senior Communications Manager at German Chamber of Commerce | Shanghai

Marius Berlemann has been working in the exhibition industry for more than 10 years. As an exhibition expert, he has managed and launched large scale trade shows in Europe and Asia. Before coming to Shanghai in 2019, Marius was responsible for the world’s largest wine and spirits exhibition ProWein. As General Manager for Messe Düsseldorf in China, he and his team are not only handling shows in China but also guiding Chinese companies the way to trade shows in Düsseldorf Germany and around the globe. Today, Marius is responsible for 13 leading trade fairs and conferences all over China covering a broad range of industries including printing, packaging, wire & tube, plastics, medical devices, retail, safety and health, wine & spirits and caravanning.

With more than 20 years of working experience in the drive manufacturing B2B industry, Crystal is familiar with tasks in technical support, product management, key account marketing and business development, market strategy, etc. She used to work in Honeywell, Singapore, as a key account manager in the oil and gas industry, and as a manager of Emerson's Asia Pacific product management project department. Since joining Lenze in 2013, she has established a strategic marketing team and led the local management and executive team to formulate and implement Lenze Asia’s "Strategy 2020+", led the R&D team to develop new products that are "In Asia, For Asia", and successfully launched them on the Asian market. Besides, with her insights in the niche markets, Crystal has led the team to compile the Lenze niche market white papers, as well as integrated industry expansion, marketing strategy, brand promotion, etc., and successfully helped Lenze achieve the top market share in 3 niche markets.

Nina Kong is a branding and marketing strategist who is building her career around injecting personal value propositions into strategies for consumer brands. She believes there is always opportunity to align commercial with cause.
Currently Strategy Director at MediaMonks China, Nina is part of WoMMen in Tech, a global community of MediaMonks staff who have come together to raise awareness around the different ways individuals experience situations at work, with empathy as the core rallying cry.
Since 2019, Nina has been the ChiFan for Charity Shanghai Director, a volunteer run community platform supporting local charities and non-profits through social events.
She is also co-founder of South Bund, a made-to-order suit business centered on women, built on the belief that there should be a suit for every individual - not one from their fathers or mothers, and certainly not just for the boardroom.

Sean is the head of marketing for Konecranes Industrial Crane Division in Northeast Asia. He joined Konecranes in 2017 following the merger of the group. After joining Konecranes, Sean led the digital marketing transformation of the organization, has built a digital marketing matrix from 0 to 1, which covers multiple channels including social media, search optimization, and online to offline, which further strengthens the brand’s digital presence and creates a long-term, stable digital channel for customer acquisition.

Sean joined the German Demag Group in 2004 and has worked in the field of international heavy industry manufacturing for 17 years. During this period, he has led and managed multiple functions, from projects, business, credit, sales operations to marketing. He has extensive knowledge of the Chinese marketing methodology and cross-culture communication between German, the US, and Northern Europe, and is experienced in transforming global market strategies into the Chinese market. In recent years, Sean has been focusing on the exploration and practice of digital marketing transformation of industrial companies.

In October 2016, Dr. Sigrid Winkler was appointed Executive Chamber Manager at the German Chamber of Commerce in China | Shanghai and is in charge of the membership organization at the Chamber. Dr. Winkler joined the German Chamber earlier in spring 2016, initially as Project Manager Social Responsibility where she was responsible for the More than a Market initiative. Dr. Winkler holds a PhD in Political Science from Vrije Universiteit Brussel in Belgium and a bachelor’s degree in Chinese Studies from Vienna University. Before joining the German Chamber, she was Head of Office of the Austrian Academic Exchange Agency (OeAD) in Shanghai. Previously, Dr. Winkler managed international business development projects in China and Eastern Europe for Business Upper Austria, the economic agency of the regional government of Upper Austria. She has published numerous peer-reviewed articles on EU-China relations, and since 2002, she has been regularly coming back to China for shorter and longer-term stays.

Agenda

September 2, 2021

Main Schedule

1:30 PM - 2:00 PM

Registration

2:00 PM - 2:15 PM

Opening Remarks

Maximilian Butek (Opening Remarks)

2:15 PM - 3:30 PM

Panel Discussion: “How to Navigate Change and Stand Out From the Crowd”

Marius Berlemann

Nina Kong

Elisabeth Türk

Crystal Wang

3:30 PM - 4:00 PM

Coffee Break with Finger Food

4:00 PM - 5:00 PM

4 Parallel Workshops (You will find below more detailed information about the workshops)

Sean Yan

Ruohan Liu

Xiaofei Wen

Dr. Stefan Justl

Raymond Kok

Zheng Zhang

Daisy Zhu (Moderator)

Olivia Helvadjian (Moderator)

Damian Maib

5:00 PM - 5:15 PM

Short Break

5:15 PM - 6:00 PM

Keynote Speech:"CONRELEVANCE vs. IGNORAGANCE" or Finding the Consumer Sweet Spot - A Journey from Brand - Building to Sales Success

Bernd Pichler

6:00 PM - 6:30 PM

Complimentary Networking Drinks on Colca Patio

Each workshop has limited seats, participants are treated on a "First Come, First Reserved" basis. Register today to secure a seat for the workshop!

Tickets include:

Access to maXcomm 2021 (keynote speech, one workshop, panel discussion) | coffee break, finger food and a complimentary drink | networking session with executives, managers and creatives

Member Price

This ticket is only available for German Chamber Members who have paid the membership fee in 2021.

This is a pre-paid event. Fapiao will be sent to you digitally to your registered email address in 15-20 working days after the event.

Door PriceRMB 500

Non-member Price

This is a pre-paid event. Fapiao will be sent to you digitally to your registered email address in 15-20 working days after the event.

Door PriceRMB 700

Please Note:

This is a pre-paid event. Please complete registration and payment online in advance. No-shows who fail to cancel 24 hours before the event will be charged with the full price.
Walk-in Policy: Please note that participants who attend the event without prior reservation will be charged a walk-in fee of RMB 50 if spaces are still available.
Fapiao will be sent to you digitally to your registered email address in 15-20 working days after the event.
Any question on registration and payment, please contact chamber-east-events@china.ahk.de.

Let's Partner Up!

Partner with us at maXcomm 2021 and promote your company and products among executives, leaders, creatives and savvy consumers!

This year, next to our Standard and Premium partnership packages, we are also offering an exclusive Livestream Package, where partners can promote their German products on one of our next Taobao livestreams.

Please click here for more information on the Partnership Package.

(*German Chamber Members receive a discount of 10%)

Contact: Ms. Jessica Qi: qi.jiaying@china.ahk.de | T: +86 5081 2266 ext.1650

Event Partners

Organized by

German Chamber of Commerce in China | Shanghai is the representative body for German companies located in the greater Shanghai area and in the neighboring provinces, such as Zhejiang, Jiangsu, Shandong, Henan, Hubei and Anhui. With over 1,500 corporate members it is one of the largest German chambers in the world. The German Chamber Shanghai commits to continuously support, facilitate, represent, and inform members and assist them in growing their business in China by offering a wide range of business and social activities, advocacy engagement, tailor-made services and networking opportunities.

Supported by

UNICEPTA is a leading global service provider of Smart Media & Data Intelligence, with core competencies in Analytics & Insights, Media Monitoring as well as Digital Information Management. The company provides the best insights for key decision-makers in corporate communication, marketing, product communication and strategy development. We combine AI-based technology together with human expertise to get to the heart of a matter in the flood of information. With over 700 employees, UNICEPTA is a global leader in innovation and quality.

Storymaker is a Media Relations and Communications agency with a strong focus on storytelling. With our own story platform, a method to find the core identity, key messages and relevant platforms to meet target groups, we help our customers communicate successfully in highly competitive markets. We are a specialist for B2B communication and experts in the Chinese market, operating with Chinese teams in Germany and offices in Beijing and Shanghai. Our service portfolio includes Public Relations, Corporate Publishing, Digital Communication, Video Production and Story Development.

Event Partners

Media Partner

Highlights from maXcomm 2021

Terms & Conditions:

Events have limited seating, so to ensure your attendance we encourage you to register in advance. We cannot guarantee entry to those that have not pre-registered. If you registered for an event but can not attend, please do let us know in advance. No-shows who fail to cancel 24 hours before the event will be charged with the full price.

Please note the views expressed in this event are those of our guest speakers and do not necessarily reflect the views of the German Chamber of Commerce in China | Shanghai. All our events follow the Chatham House Rule unless otherwise stated. The posting of presentation materials is at the speakers' discretion. We reserve the right to use any photograph/video taken at any of our events for any purposes related to marketing of the German Chamber of Commerce in China.

German Chamber of Commerce in China - Shanghai

Contact us

[Fully Booked] maXcomm Shanghai 2021: "Brand Building and Sales Acceleration – How to Localize for the Chinese Market"

Home

Speakers & Moderators

Bernd Pichler

Marius Berlemann

Crystal Wang

Elisabeth Türk

Nina Kong

Sean Yan

Ruohan Liu

Xiaofei Wen

Damian Maib

Dr. Stefan Justl

Raymond Kok

Zheng Zhang

Maximilian Butek (Opening Remarks)

Dr. Sigrid Winkler (Moderator)

Dr. Evelyn Engesser (Moderator)

Daisy Zhu (Moderator)

Olivia Helvadjian (Moderator)

Agenda

September 2, 2021

Main Schedule

Venue

Venue

Contact us

Tickets

Member Price

Non-member Price

Let's Partner Up!

Event Partners

Organized by

Supported by

Event Partners

Media Partner

Highlights from maXcomm 2021