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Training Objective 课程目标：

This program aims to increase communication effectiveness of experts with particular knowledge/technology background when they deliver suggestions, ideas and proposals in business environment.

At the end of the course, the participants would:

· take on new perspective, value and focus based on the needs of audience;

· Understand the purpose (why) of running work review meeting, regular team meeting , cross-functional meeting and client meeting;

· put more emphasis on delivering conclusion, idea and suggestion, rather than information;

· learn how to organize information in a logical yet friendly way to enhance the conclusion (core message);

· familiarize with visual thinking principles;

· grasp basic storytelling techniques.


日常工作专注于专项职能如研发或财务等领域的人员在进行横向沟通或向决策层汇报时常因专注技术细节而忽略沟通结果，损失影响力，降低效率。



本课程帮助技术人士：

· 转换沟通时的视角和价值观，聚焦沟通对象的需求；


· 了解向上汇报、项目例会、业务部门沟通和协作对外时的沟通重点；


· 明确数字不是沟通的目的，结果和建议才是；


· 运用信息构架模式突出核心信息，组织支持数据（FABE，金字塔结构，闭环式沟通模型）

· 普及视觉思维的原则，精确数字呈现的效果；

· 运用"讲故事"的技巧增加影响力。

Tickets

course outline 课程大纲

Chapter1 Converting Technology to Power

·  Perspective - functional/technological to big picture

·  Value - technical perfection to user experience

·  Responsibility - information to conclusion

·  Focus - What to Why

·  Delivery - Risk analysis to Contingency plan

·  Possibility - No to Yes

第一部分 技术沟通的转换之路

·      视角 - 点状视角到全面视角的转换

·      价值观 - 技术完美到用户体验的转换

·      责任 - 从数字到结论

·      过程 - 从what到why

·      交付 - 从风险到预案

·      可能 - 从"No" 到"Yes"

Chapter2 Audience Analysis - say what they want to hear

·  Talking up - to support decision making, action, contingency

·  Project meeting - update status, discuss deviation, push forward, compete for resource

·  Cross functional collaboration - technical training, process education, support gaining, suggestion providing

·  External meeting - demonstrate respect, enhance brand, part of negotiation

第二部分 说对方想听的-明确需求和目的


·      向决策者汇报 - 帮助达成决策，风险预案和行动计划


·      项目例会 - 通报进展，讨论偏差，施加影响，争取资源

·      与业务部门协作 - 专业教育，普及流程，获得支持，提供建议

·      对外沟通 - 表示尊重，品牌形象，谈判手段

Chapter3 Core Message and the Frame of Information

·  Your conclusion - core message

·  Application of Pyramid structure in frame

·  Feature/Advantage/Benefit/Evidence

第三部分 言之有物-设定核心和框架

·      你的结论 - core message

·      金字塔结构在信息组织中的运用

·      分清Feature/Advantage/Benefit/Evidence

Chapter 4 Visual Presentation - 10-Second Rule

·  Pros & Cons when using chart, graph and picture

·  "Show me the numbers"…. power or trap?

·  Applying visual thinking principle to stand out the core message

第四部分 十秒钟的视觉重点-数字呈现

·      表格、图标的制作和运用

·      到底多少数字？

·      视觉思考规律对呈现的影响

Chapter 5 Storytelling

·  The powerful 5-step story format

·  How to develop each step

·  Your story

第五部分 讲故事-增加影响力

好故事的五大因素：

·      冲突

·      交代冲突

·      冲突升级

·      冲突解决

·      升华

CONTACT PERSON

Ms. Xueting Wang 王雪婷

Business Development Manager

Tel.:+86 21 6248 8029 - 706

Email: xueting.wang@chinavdma.org​​​

German Mechanical Engineering Service (BJ) Co., Ltd. Shanghai Branch (GMECS)