There is no mystery that Chinese consumers display a growing preference for global brands, but have you ever wondered about how much are they spending via cross-border e-Commerce per year, what & where are they buying?
Recently Westwin, a digital marketing firm that focuses on cross-border business in and out of China, released "2020 Cross-border Consumption Report" with Oglivy. This fascinating report covers purchasing behaviour of Chinese cross-border consumers not only from online, but also those who travel abroad to spend.
Join our workshop to learn the first-hand information from this report and more!
- Latest trends of China cross-border consumers & buying habits
- What are the top destinations/platforms/products for cross-border consumptions?
- How COVID-19 has shaped cross-border consumptions
- How to develop your cross-border e-Commerce strategy in China market
2:00 PM - 2:25 PM: Welcome & Introduction
2:30 PM - 3:00 PM: "Can't-Miss Gems from 2020 Cross-border Consumption Report" by Larry You
3:00 PM - 3:30 PM: "Cross-border e-Commerce strategy in China: More than picking platforms" by Yujun Shao
3:30 PM - 4:00 PM: Panel Discussion，Q&A
4:00 PM - 4:30 PM: Networking, Event ends
In case of cancellation, please kindly note you must email the BritCham Shanghai Event staff Hilary.Wu@britishchambershanghai.cn before 2 pm, 14 Sep. Due to the service charges of Event Bank and online payment platforms, we can only partially refund up to 90% of your ticket price and payment will be processed within 14 days after the event via your original payment method. However, it is non-refundable for a cancellation request made beyond the above-mentioned timeframe.