Event Details

There is no mystery that Chinese consumers display a growing preference for global brands, but have you ever wondered about how much are they spending via cross-border e-Commerce per year, what & where are they buying?

Recently Westwin, a digital marketing firm that focuses on cross-border business in and out of China, released "2020 Cross-border Consumption Report" with Oglivy. This fascinating report covers purchasing behaviour of Chinese cross-border consumers not only from online, but also those who travel abroad to spend.

Join our workshop to learn the first-hand information from this report and more!  


  • Latest trends of China cross-border consumers & buying habits
  • What are the top destinations/platforms/products for cross-border consumptions?
  • How COVID-19 has shaped cross-border consumptions
  • How to develop your cross-border e-Commerce strategy in China market


2:00 PM - 2:25 PM: Welcome & Introduction

2:30 PM - 3:00 PM: "Can't-Miss Gems from 2020 Cross-border Consumption Report" by Larry You

3:00 PM - 3:30 PM: "Cross-border e-Commerce strategy in China: More than picking platforms" by Yujun Shao

3:30 PM - 4:00 PM: Panel Discussion,Q&A

4:00 PM - 4:30 PM: Networking, Event ends


In case of cancellation, please kindly note you must email the BritCham Shanghai Event staff Hilary.Wu@britishchambershanghai.cn before 2 pm, 14 Sep. Due to the service charges of Event Bank and online payment platforms, we can only partially refund up to 90% of your ticket price and payment will be processed within 14 days after the event via your original payment method. However, it is non-refundable for a cancellation request made beyond the above-mentioned timeframe.


  • Larry You (Marketing Director of Westwin)

    Larry You

    Marketing Director of Westwin


    Larry originally ventured from the west to get his master’s degree from Saint Joseph’s University in Philadelphia, USA. An early social media pioneer, Larry has more than 5 years of experience, and a track record of helping brands and businesses develop successful digital marketing strategies.

    Now Larry works as a Marketing Director of Westwin, where he has been leading marketing projects such as Westwin Live Marketing Seminar, Westwin’s new website launch and, most recently, 2020 China Cross-Border Consumption Report.”

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  • Yujun Shao (Client Lead at Westwin)

    Yujun Shao

    Client Lead at Westwin


    Yujun is the Client Lead at Westwin, a leading cross-border marketing solution company in China.

    Yujun is a practical expert on adapting local cultures in China with Western values. She spent the last eight years in the United States and gained tons of experiences helping global clients succeeding in digital marketing. After joining Westwin, Yujun has led client marketing programs for Lady M, Ultra, Udacity, Express VPN and more.

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  • Steven Proud (Global Marketing Director of Brandigo)

    Steven Proud

    Global Marketing Director of Brandigo

    Steven has almost 2 decades of marketing experience after starting out as a PR specialist in London, UK. He has worked both sides of the marketing fence, agency and in-house, in a wide range of industries including financial services, tech, oil and gas and government campaigns, predominantly with a B2B focus. He joined Brandigo in his current role in 2018 after 4 years in Beijing, and spent 2 years in South Korea prior to moving to China.

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Member Ticket
Member Price RMB 100
Non-member Ticket
Standard Price RMB 200


BritCham Shanghai Office

静安区成都北路333号 招商局广场 南楼 1108室
上海市, China

If you have any questions please contact Hilary Wu

Contact Organizer

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