[Members Only | Webinar]: Media Image in Times of Crisis – How COVID-19 Impacts Company Reputation | German Chamber of Commerce in China

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Media Image in Times of Crisis – How COVID-19 Impacts Company Reputation

Tuesday, March 17, 2020

4:00 PM – 5:30 PM

(Registration Deadline: March 17, 12 PM)

UNICEPTA analyzed COVID-19 related news about 15 companies from 5 industries – IT, Automotive, Aviation, Chemical, Pharmaceutical. The analysis of nearly 5,000 articles published in Chinese print and online media between January 20 and February 19 sheds light on external communication activities. It shows that news about the epidemic can actually be good news for companies. In terms of communications, COVID-19 isn't a disaster, but a chance for company reputation.

In the webinar, Dr. Evelyn Engesser and Dr. Rong Wang explain with which topics companies managed to gain positive media attention, and what led to critical news.

Language: English

Note: This webinar is only open to members of the German Chamber of Commerce in China. A Q&A session will be held at the end of the webinar to address the audience's questions. Participants can also send their inquiries in advance using the registration form.

After the registration is approved, you will receive an e-mail with Zoom meeting ID and password one day prior to the event. Please ensure your e-mail address is valid, and please make sure to check your junk mail as well.

Speakers & Moderator

Dr. Evelyn Engesser
General Manager at UNICEPTA
Dr. Evelyn Engesser is a communications expert who has amassed 25 years of experience in the field of media analysis, market research and strategic consulting services. Having lived and worked in China since 2012, she helps clients from big and small companies to measure the success of PR and Corporate Communication activities. Evelyn is currently General Manager of UNICEPTA’s office in Shanghai.
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Dr. Rong Wang
Vice General Manager at UNICEPTA
Dr. Rong Wang, the vice general manager of Unicepta China, has more than 10 years work experience in the communication consulting and market research field. With her multicultural background and deep understanding of media industry, she has supported lots of Fortune 500 brands with insights analysis and strategy consulting.
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Dr. Sigrid Winkler
Executive Chamber Manager at German Chamber of Commerce in China | Shanghai
In October 2016, Dr. Sigrid Winkler was appointed Executive Chamber Manager at the German Chamber of Commerce in China | Shanghai and is in charge of the membership organization at the Chamber. Dr. Winkler joined the German Chamber earlier in spring 2016, initially as Project Manager Social Responsibility where she was responsible for the More than a Market initiative. Dr. Winkler holds a PhD in Political Science from Vrije Universiteit Brussel in Belgium and a bachelor’s degree in Chinese Studies from Vienna University. Before joining the German Chamber, she was Head of Office of the Austrian Academic Exchange Agency (OeAD) in Shanghai. Previously, Dr. Winkler managed international business development projects in China and Eastern Europe for Business Upper Austria, the economic agency of the regional government of Upper Austria. She has published numerous peer-reviewed articles on EU-China relations, and since 2002, she has been regularly coming back to China for shorter and longer-term stays.
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Dr. Stefan Justl (Moderator)
General Manager at Storymaker
Dr. Stefan Justl is a communications professional with over 20 years of experience in brand management, marketing, advertising and storytelling for international market-leading and top technology companies. He has been living in Shanghai since 2012. As General Manager for communications agency Storymaker, he helps his customers to create communication strategies with the right angle and tone of voice for their stories.
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