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Save the dateJanuary 9, 20206:30 PM - 9:00 PM (GMT+8) Add to Calendar
Venue Location
Venue Location

Four Seasons Hotel Shanghai

Weihai Road 500号
Shanghai, China

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Organizer
Organizer
Event Details
Event Details



Misunderstandings and miscalculations about China are reaching new levels, and it's not just because of politics, culture and language. The lack of a centralized data system is not making things easier. What can CRM do as the Chinese and Western marketing worlds drift apart and as the marketplace monopolies by the Chinese tech giants increase in power?


China's push for a digital economy has created homegrown digital giants dominating the eCommerce market, however as combined marketing shares of Alibaba and JD.com dropped from 2017's 90% to 2018's 86% (UBS forecasts their market shares will further decrease to 77% by 2025), more smaller channels will thrive, so what does it matter for products or brands entering China? Moreover the CRM market in China has fostered a series of competitive home grown players, from Baidu's Aifanfan to Tencent-backed Xiaoshouyi, could they be a solution for marketers based in the HQs?


The launch of an online store in China is actually the easy part, driving sales is the challenging part.


Creating a growth engine in China means you have got to be on top of your game; constant monitoring of your store, measuring performance, and improving it on a regular basis. Once you manage to drive traffic to your store, how do you make sure the conversion is optimized?


During this session we will discuss how you can use data to overcome the challenges to increase your online sales in China. In addition, we will address China's latest digital commerce trend, and understand how an integrated CRM will support the growth of Western brands in China. Join us now!


Best Regards,


Your SwissCham Team

Speakers
Speakers
  • Chenyin Pan (China Manager at Fireworks)

    Chenyin Pan

    China Manager at Fireworks

  • Daphne Tuijn (Co-Founder & CEO of Chaoly and WebshopinChina.com)

    Daphne Tuijn

    Co-Founder & CEO of Chaoly and WebshopinChina.com

Sponsors and Partners
Sponsors and Partners
Tickets
Tickets

Member Price

For SwissCham members

RMB 250

Non-member Price

For non-members

RMB 350