2025 GBA SWITZERLAND ECONOMIC FORUM

This year's GBA Switzerland Economic Forum holds exceptional significance as we celebrate the 75th Anniversary of Diplomatic Relations between Switzerland and China. Against the backdrop of a rapidly evolving global economy, this forum serves as a vital platform for fostering dialogue, addressing emerging challenges, and cultivating strategic partnerships.

Join leading business experts and innovation pioneers from both nations to exchange insights, explore new opportunities, and help shape the future of economic collaboration.

Take advantage of this opportunity and engage in the conversation.

4 Panels Discussion:

1. Life Science
2. Evolution of Art and AI in Business
3. Brand Management and Development for the Modern Era
4. Unlocking Economic Synergies between the GBA and Switzerland

Event Highlights:

• Main Forum with 4 Panels Discussion
• Corporate Exhibition Booths
• Meet C-level Delegation from Switzerland
• Gala Dinner
• Company Visit

Guests of Honor:

• Isabelle Moret - Department of Economy, Innovation, Employment and Heritage of Canton de Vaud
• H.E Jürg Burri - Ambassador of Switzerland to China
• Mr. Markus Thür - Consul General, Consulate General of Switzerland in Guangzhou
• Mr. Daniel Freihofer - Consul General, Consulate General of Switzerland to Hong Kong and Macau SAR
• Official Delegation from various industries from Canton of Vaud (Switzerland)

Brief Introduction of Panel Discussion:

-Life Science

The panel focuses on three key areas: Biomedical Science, which applies biological principles to enhance medicine and healthcare; Biotechnology, utilizing biological systems to create innovative products and technologies; and AI in Medicine & Life Sciences, exploring AI's transformative impact on diagnostics, drug discovery, and personalized healthcare. These areas drive advancements in research, innovation, and practical applications across the medical and life sciences fields. Together, they represent cutting-edge intersections of biology, technology, and artificial intelligence to improve global health outcomes.

-Evolution of Art and AI in Business

This panel discussions will examine key market insights and macroeconomic trends to foster Swiss-Chinese business collaboration, particularly in the Greater Bay Area and high-growth markets. The session on Art & AI will explore five challenges and opportunities: balancing AI-driven creative disruption with job displacement, addressing IP and ethical concerns, leveraging hyper-personalization in marketing, adapting art cross-culturally, and developing new monetization models like NFTs. These discussions aim to strengthen partnerships and unlock innovative business strategies in international markets.

-Brand Management and Development for the Modern Era

This panel explores how brands must adapt to thrive in both Chinese and global markets, highlighting the rise of confident, ambitious Chinese brands and the strategies Western brands need to remain competitive in China. Combining expert and academic perspectives, it challenges traditional branding approaches, focusing on digital transformation, AI-driven personalization, and debates like the relevance of brands in the modern era. The discussion provides actionable strategies—such as leveraging local insights, co-branding, and advanced marketing tech—to drive growth for Swiss, Chinese, and international brands, particularly in the Greater Bay Area and beyond.

-Unlocking Economic Synergies between the GBA and Switzerland

This session offers key insights into the Greater Bay Area (GBA) development model, analyzing its economic strengths and future growth opportunities. Experts from leading GBA cities will discuss major achievements, upcoming projects, and high-potential industries for cross-border collaboration with Switzerland (Canton Vaud). The discussion aims to identify promising areas for partnership, fostering sustainable development and mutual success between the regions.