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Event Summary

Edible insects have been talked about on Western media for over three years now, but are the products on the supermarket shelves?


Despite the efforts of a number of start-ups and associations, there are still a limited number of packaged foods based on processed bugs. And the mainstream distribution does not seem to believe these products can move fast. Analyzing the commercial obstacles and opportunities is critical to demonstrate that edible insects can really turn into an industry.


Regulations (or the absence of rules) are also slowing down the market. The problem is not limited to Europe, with the new Novel Food law, but also to other worldwide guidelines and legislations. For example, there are no product codes for insects, according to the Worldwide Custom Organization, which makes import and export more complicated. And it will take years before insects will be included in the FAO's Codex Alimentarius. Even countries where insects are commonly eaten are often considering them illegal. In China for example, only the silkworm is listed as a legal food.


How do we get products into the mainstream market? Are cricket energy bars the way to start from a niche and then move to the average consumer? Is the mealworm having better chances than the cricket, considered the gateway bug for the last two years? Is silkworm the Chinese third way, since it represents 500,000 tons produced yearly in China?



Join us this Friday, October 26, as we invite Massimo Reverberi, founder of Bugsolutely China and Bugsolutely Thailand, to try and answer these key commercial questions on the future of food.


We warmly welcome all to attend, listen, and ask questions.

Oct 26, 2018

7:45 AM - 9:00 AM (GMT+8)

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naked Hub
泰兴路89号5楼, 近南京西路
Shanghai, China

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Speakers

  • Massimo Reverberi (founder of Bugsolutely China & Bugsolutely Thailand)

    Massimo Reverberi

    founder of Bugsolutely China & Bugsolutely Thailand

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Tickets

Rotarian

The ticket includes breakfast and admission.

RMB 100
Visiting Rotarian

The ticket includes breakfast and admission.

RMB 100
Rotaracter

The ticket includes breakfast and admission.

RMB 100
Guest

The ticket includes breakfast and admission.

RMB 100
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