How Did I Screw It up on WeChat

Official after event for CHina CHat 2018​.

WeChat is unique and brands have to understand the needs of the local customers to deliver related content, increase engagement and drive sales.

Brands are yet to fully understand WeChat due to its dynamic nature. Thai is why it has become extremely easy for brands to make mistakes on social media that can have a negative impact on their business.

Let's grab a drink and share experience on how we did it wrong on WeChat and learn from other's mistakes. To break the ice we invited 4 experts who will share their stories.

• SERGIO RIVAS, CEO OF TUITU TECHNOLOGY SOLUTIONS

An Epic Failure in Passing WeChat' Miniprogram Approval System

• REGINA ZHANG, CEO OF REVERT

Mistakes Brands Make on WeChat

• DAVID 'DC' COLLIER, CTO AT RIKAI

"Dark Patterns": Fake Followers, Bot Accounts, App Spam ...

Abuse or Avoid Them…

• LORENZO BRIZZO, FOUNDER OF AICY

How not to Brand Yourself on WeChat?

Feel free to jump on the stage and tell us what was your biggest screwup.