Official after event for CHina CHat 2018.
WeChat is unique and brands have to understand the needs of the local customers to deliver related content, increase engagement and drive sales.
Brands are yet to fully understand WeChat due to its dynamic nature. Thai is why it has become extremely easy for brands to make mistakes on social media that can have a negative impact on their business.
Let's grab a drink and share experience on how we did it wrong on WeChat and learn from other's mistakes. To break the ice we invited 4 experts who will share their stories.
An Epic Failure in Passing WeChat' Miniprogram Approval System
Mistakes Brands Make on WeChat
"Dark Patterns": Fake Followers, Bot Accounts, App Spam ...
Abuse or Avoid Them…
How not to Brand Yourself on WeChat?
Feel free to jump on the stage and tell us what was your biggest screwup.