Joint Workshop Marketing & Sales / IT: "WeChat for B2B"

WeChat has started as a messaging app, but evolved quickly to an app for almost everything. It is now the first app people open in the morning and the last one they close. There are millions of businesses on WeChat trying to connect to their customers or targeted audiences. Many of the companies and organizations focus mainly on providing standard information of their products/services, but information alone are receiving less and less attention from users.

In this joint-workshop we will tap into the WeChat ecosystem and see how especially B2B companies can create additional value to their users by designing and developing solutions and mini programs on top of the WeChat platform. We will see and discuss what type of information are available using the WeChat API and WeChat payment API, e.g. accessing user data, allowing user to make payments, accessing real-time location, scanning EAN bar codes, etc.

We will learn how the WeChat platform works in general and understand what it can provide for companies and organizations. We will make a quick journey into the security aspect of a WeChat application. In the second half of the workshop the speaker will point to real use cases in the B2B sector and show why these solutions create an additional value for B2B users.

Price:

Members 250 RMB, Non-Members 400 RMB (To be paid at the venue only in cash)

Invoice Information:

This event's invoice will be sent to your registered email address in the form of an electronic invoice within 10 working days after the event. To receive a paper invoice, it will take more than 10 working days. We highly recommend the electronic invoice if you need your Fapiao in a timely manner.

(Please Note: Electronic Invoice has the same function as the paper one.)

Agenda

• WeChat for B2B – How to provide an additional value to users?
• WeChat mini program and WeChat solutions – What are these and what can you do with them?
• WeChat API and WeChat payment API

   - Accessing user data - What type of user data is available? How to identify an user?

   -Accessing location data (longitude and latitude). How to develop location based application?

   -Scanning bar codes like EAN codes or QR codes and processing them within an application.

   -Taking multi-media content (pictures, voice, videos etc.) and processing them on the server.

  - Making payments via WeChat payment – Sending money or receiving it with one click.

   -Sending notifcations to user and highlighting limits of WeChat's notifcation system in one-toone communications.

• WeChat infra structure & security
• WeChat's advantages/disadvantages compare to iOS/Android apps?
• Real world application and case studies in the B2B sector.