VDMA Marketing Roundtable 2018

• Dr. Stefan Justl, General Manager, Storymaker Public Relations (Beijing) Co., LTD. , who is going to talk about “Organisation of customer events – how to make the best of it"
• Oliver Lorenz, CEO of Montfort Shanghai, who will present “The change to digitalization in marketing in the CNC industry”.

“Whether a roadshow, an inhouse product presentation or a press conference. When organizing events for your company you want everything to go smoothly, and of course you want to make a good impression. A lot of factors need to be considered in order not to be surprised during or after the event. Let us have a closer look at the dos and don’t’s! ” From the first topic by Dr. Justl, you will receive a new insight in how to organize a good customer event.

As for the second topic “The change to digitalization in marketing in the CNC industry” will based on Mr. Lorenz's rich experience to build up new potential markets and marketing strategies, executing Full-service B2B Marketing. It will talk about companies are expected to react at Internet speed to customer needs, and marketing is responsible to not only create a consistent customer experience but for getting the organization to embrace the change. How can marketers win in the age of digitalization? And Mr. Lorenz will answer questions about the necessity of the change to digitalization and will talk about tools that lead to successful marketing campaigns.
Don't miss this opportunity to exchange and present your questions to industry peers and our experts!