The Art of Self-Branding in LinkedIn and Beyond.

Event Objective:

The accelerating rise of AI and Digital technologies means that humans will be replaced in many workplaces. According to research by McKinsey & Company, over 250 million jobs can be replaced now with existing technologies. At the same time, social networking and connectedness grows exponentially. There are:

• 500 million LinkedIn users, among whom 32 million in China, making LinkedIn one of the leading Business to Business/Customer networking platforms
• 3.5 Billion Internet users and counting

There is good news and bad news. The good news is the world is getting more opportunity-filled, futuristic, and replete with time/cost efficient technologies allowing diverse actors to enter almost any market with low barriers.

The bad news is the world is becoming competitive like never before. Every single minute matters. Anyone can be replaced regardless of their education, skills, experience, and expertise. Whether you are:

• a CEO at a leading multinational firm
• a startup solving a local/global challenge
• an entrepreneur trying to improve the lives of millions
• a graduate wondering what to do next, to achieve any of mentioned goal above and more

...you must be good at Self-Branding and LinkedIn is just a beginning, if you face this challenge, then this workshop is for you.

Takeaways:

• Crafting a LinkedIn strategy that fits you
• Developing channels for self-promotion
• Self-branding with your new story
• Developing network (F2F)
• Authenticity is a key
• Understand how to win new followers, leads and build loyal fans
• How to get your content spread
• Make Your Persona Mutable
• Make your Points Mordant and SEO friendly
• Why content marketing works and how to apply them
• Make your Micro-Persona Expressive of your Macro
• Presentation skills and their essence for self-branding
• Why dressing for success can open doors and intelligence can nail down deals
• ...and much more

Who Should Attend:

• Those who would like to find a better/well paid job
• Those who would like to promote their businesses B2B/B2C
• Those who would like to promote themselves as a professional (one person brand)
• ...and much more