In 2014, the chocolatiers of Zotter Organic Chocolate brought their "Chocolate Theater" to Shanghai from Austria. This company is ranked in the top 25 chocolate makers in the world. They are, however, the only organic, fair-trade and bean-to-bar maker in the group. Their "Chocolate Theater" in Austria attracts over 300,000 visitors per year.

How does a successful social enterprise move from one continent to another and find a way to thrive? How does a new culture and environment affect their business strategy?

Join us this Friday, July 14th at Fresh Start as we invite Julia Zotter, Representative of Zotter Organic Chocolate Shanghai, to discuss the trials, tribulations and successes of taking an already existing European social enterprise and transporting it to Shanghai. She will share her story of adapting the company's strategy and approaches to fit local needs.

Julia will examine how Zotter found a base for operation in Shanghai and discuss how to convey the message of social enterprise while expanding into Chinese business channels and online sales.

As Zotter is the first company of its kind in China, there is no blueprint for entering the Chinese market.

She will explain how, in Shanghai, the company has learned to integrate education into its strategy, far more than in Europe, so it can sustainably build the brand and show an alternative to conventional products.

We welcome you to come and join us this Friday and hear the insights of a successful, organic chocolatier and perhaps satiate your curiosity as to the "Chocolate Theater."